At Siemens Digital Industries Software, you will join a globally distributed team leading the future of people-first marketing. This role focuses on driving demand through our channel ecosystem by executing targeted marketing programs with both regional and global impact.

About the Role:

As a Channel Field Marketing Manager, you will work closely with channel sales leadership and partners to identify growth opportunities, activate campaigns, and increase partner-driven pipeline. You will take a proactive, data-informed approach to engaging partners and reactivating dormant accounts, ensuring our Xcelerator portfolio is effectively positioned and adopted in the market.

You will be encouraged to innov

Roles & Responsibilities

· Align with channel sales leadership to define regional priorities, target accounts, and the required marketing impact on partner-driven pipeline and revenue

· Drive and execute regional channel marketing plans that support strategic growth goals, including partner activation, demand generation, and account expansion

· Identify and activate high-potential opportunities, including targeting disengaged or dormant accounts and launching re-engagement campaigns

· Execute localized campaigns targeting SMBs, ensuring effective use of global content and adapting for regional needs and partner demand fulfillment

· Partner with Channel sales, Global Industry planners, and Zone teams to align investment priorities and select programs with the highest ROI

· Ensuring marketing programs translate into viable opportunities for partners

· Own performance tracking across the demand waterfall, including partner-led pipeline, progression, and conversion

· Provide regional channel insights and act as the voice of the region to content and central teams

· Collaborate with Data and Content teams to optimize targeting, spend, and campaign effectiveness

· Communicate clearly across stakeholders to ensure alignment and visibility into plans and results

Skills & Abilities Required

· Strong understanding of channel marketing and partner-driven demand generation

· Ability to translate sales priorities into executable marketing programs

· Experience working across regional teams, partners, and cross-functional stakeholders

· Analytical mindset with the ability to use data to drive decisions

· Strong communication and stakeholder influence skills

· Ability to operate proactively and independently

Key Requirements

· Deep understanding of the B2B sales cycle, especially in partner-led models

· Experience driving pipeline through partners including campaign adoption and opportunity creation

· Familiarity with B2B demand generation and revenue waterfall metrics

· Ability to align strategy to execution and deliver results on time and within budget

· Strong project management discipline

· Experience in inbound and account-based marketing

· Highly collaborative and adaptable

Measures of Success

· New partner-generated opportunities

· Workable opportunities delivered to partners

· Channel pipeline contribution and progression

· Conversion of re-engaged dormant accounts

Education & Experience

Undergraduate degree in Marketing or Business preferred. Proven experience in B2B software marketing, ideally with channel or partner marketing exposure.