Job Description
Meta is hiring an APAC Marketing Strategic Initiatives Manager to help deliver APAC's highest-leverage marketing bets — work that is highly cross-functional, ambiguous, and new. This is an end-to-end ownership role: shape the bet, align stakeholders, mobilize cross-functional task forces, execute with rigor, and drive measurable impact across Meta's family of apps.
This is a hands-on strategic role, not a communications-only function or a program management office. You will own a portfolio of bets, lead through influence, and build durable operating leverage through AI-fluent ways of working.
You'll be part of the APAC Marketing leadership team as an individual contributor, working across markets and functions to help APAC show up as a global driver, not just a participant.
Responsibilities
Own critical bets: Identify and ship multi-quarter opportunities across apps and audiences, turn ambiguity into a plan (strategy, milestones, resourcing), and drive measurable outcomes with clear incrementality and testable hypotheses
* Lead through influence: Mobilize cross-functional partners, drive decision clarity on priorities, tradeoffs, and execution — keeping bets aligned and moving without direct authority
* Build AI-fluent operating advantage: Design and implement AI-driven workflows that improve speed and quality across synthesis, briefs, experimentation, creative iteration, and reporting — and establish repeatable mechanisms that scale beyond individual output and increase team velocity
* Influence roadmaps as a marketing unlock: Surface product needs and leverage points from APAC execution, run a closed-loop with partners (signal → asks → plans → shipped outcomes), and turn APAC signals into scalable plays that travel across markets without losing local nuance
* Raise the bar on execution and measurement: Set the standard for full-stack delivery; partner with Insights and Analytics to define success metrics, run tests, and translate learnings into next-bet decisions
Qualifications
Bachelor's degree or equivalent practical experience
* 12+ years of experience delivering cross-functional marketing initiatives from strategy through execution and measurement
* Proven ability to lead complex, ambiguous work through influence across executive stakeholders — not just coordination or program management
* Analytical and operational rigor: hypotheses, success metrics, instrumentation, and learning loops
* Communication skills with the proven ability to produce executive-ready narratives and decision documents
* Experience operating at a portfolio or multi-market level
* Evidence of building repeatable operating systems that scale impact beyond individual output
* Demonstrated use of AI-driven workflows that materially improved speed or quality — not just tool familiarity
* Practical experience and APAC market knowledge and experience to translate local nuance into scalable strategies Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
* Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
* Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
