Job Description

What you’ll do

• You will develop and execute regional marketing and communications plans for APAC, ensuring global priorities are translated into locally relevant campaigns for China, Japan, and other priority markets.

• You will lead integrated campaigns around key regional moments, including external events, owned events, partner activations, media briefings and customer engagement opportunities.

• You will work with local PR agencies and partners to develop, localize, and distribute press releases, thought-leadership content and customer stories.

• You will coordinate social and digital activations across relevant regional channels, including the website, LinkedIn and WeChat.

• You will partner with Sales, Product, Communications, and Events to align customer messaging, event plans, speaker briefings, and go-to-market activities.

• You will help build stronger relationships with automotive OEMs, technology partners, agencies, media, and other external stakeholders to support joint communications and partner marketing.

• You will create clear communications plans for priority events, defining the role of PR, social, content, media engagement, and post-event follow-up.

• You will track the impact of regional marketing and communications activities, using insights, feedback, reach, sentiment, and agreed benchmarks to continuously improve.

• You will stay close to local market trends, customer needs, cultural context, and media landscapes, acting as an expert advisor to global and local teams.

• The position will be based in Shanghai.

What you’ll need

• You have strong experience in delivering impactful integrated campaigns across marketing, communications, PR and events, ideally in B2B technology, automotive, software, or a related sector.

• You are a natural storyteller who can shape clear, credible narratives for customers, partners, media, executives, and internal stakeholders.

• You understand how to turn global strategy into local action, with sensitivity to the differences between markets such as China, Japan, Korea, and the wider APAC region.

• You know how to work with agencies, set clear expectations, manage deliverables, and measure impact against agreed goals.

• You are comfortable working with Sales and Product teams to understand customer priorities, local market needs, and commercial context.

• You work well independently and are highly organized, able to manage multiple projects, deadlines, stakeholders, and approval processes across time zones and teams.

• You make decisions based on insights and are confident turning results, feedback, and learnings into practical recommendations.

• You are collaborative, proactive, and culturally aware, with strong communication skills and the ability to build trust across global and local teams.

• You are fluent in English, and Chinese. Additional language skills in Japanese are a strong advantage.