Job Description

Your impact begins here

As APAC Consumer Experience & Performance Lead, you will build two new capabilities that make brand marketing more credible and more measurable across the region. You will define how brands responsibly engage online influencers to earn trust and reference, and you will bring brand, campaign, digital and content-creator activity into one clear performance narrative. Your work will help teams decide where to invest and sharpen how Novo shows up for customers.

What you'll bring

We're looking for a strong consumer marketer who can build capability from first principles and turn data into decisions. You'll need:

• A bachelor's degree; an advanced degree (Master's, MBA or equivalent) in Marketing, Data/Commercial or a related field is strongly preferred.
• 12+ years of progressive experience across marketing, digital, media, customer engagement or data/insights, ideally with significant regional or multi-market responsibility.
• Proven experience at a regional/APAC level, translating global strategy into practical approaches across markets with different priorities, regulations and levels of digital maturity.
• Strong modern digital and social marketing expertise, including influencer/DOL and KOI partnerships, creator collaborations, social amplification and content strategy.
• A track record of designing new capabilities, processes or operating models — playbooks, governance and measurement frameworks — not only running established programmes.
• Deep marketing performance and insight skills: integrating data across brand, media, digital, content and engagement, and translating it into clear recommendations and investment decisions.
• Experience defining KPIs and reporting standards across multiple markets, channels or brands, working with analytics specialists where needed.
• Strong cross-functional leadership and influence without direct authority, partnering with senior marketing, Medical Affairs, Legal/Ethics & Compliance, data teams, agencies and affiliates.
• Comfort operating in a complex, matrixed multinational, balancing regional consistency with local execution realities.

Useful, but not essential:

• Experience in healthcare, pharmaceuticals or another highly regulated industry is strongly preferred. Candidates from consumer, technology or other sectors will be considered where they bring highly relevant social/influencer and data-driven marketing expertise.

What you'll do

This is a two-pillar role. In the first, you'll lead how brands engage online influencers; in the second, you'll own how APAC marketing measures and understands its performance. Across both, you'll help shape how Novo shows up across the wider customer experience.

Pillar 1: Online Influencer Lead, APAC

• Own the APAC consumer marketing strategy for how brands responsibly leverage online influencers (DOLs & KOIs ) to build awareness, trust, credible reference and engagement with relevant audiences.
• Translate brand strategies and customer needs into a clear Influencer activation approach, identifying where credible third-party voices can add value across the customer journey.
• Design and own a structured process for identifying, prioritising and activating influencer opportunities across APAC, including appropriate governance, briefing, approval and measurement processes.
• Partner closely with Brand, Medical Affairs, Communications, Legal/Ethics & Compliance and affiliate teams to ensure that influencer activity is strategically relevant, medically credible, responsibly executed and compliant with applicable requirements.
• Work closely with the Communications team on Online Content Creator engagement, content narratives, social amplification, reputation considerations, external messaging, audience trust and the appropriate use of digital voices across relevant channels.
• Ensure that influencer programmes are integrated with broader brand, consumer, content, digital and communications plans rather than operating as standalone activities.
• Help shape how Novo Nordisk and its brands show up across key customer touchpoints, including digital platforms, content environments, NovoCare and other relevant customer experiences.
• Collaborate with Communications, Digital, Content and platform owners to improve the consistency, relevance and discoverability of customer-facing content, including through emerging GEO practices.
• Define brand- and audience-specific KPIs for influencer activity, including awareness, engagement, sentiment, share of voice, trust, reference-building and contribution to brand or customer outcomes.
• Ensure influencer activity is tracked and reported in a way that connects to brand health, customer experience and campaign performance, feeding into the integrated APAC performance narrative.
• Share best practice, case studies, learning and reusable assets across APAC markets to accelerate capability-building and reduce duplication.

Pillar 2: Marketing Data and Insights Lead, APAC

• Design and own a single, integrated measurement framework across consumer marketing, media, digital, content, influencer and relevant customer experience activity.
• Define consistent KPI definitions, data sources, reporting standards and reporting cadence across APAC markets, replacing fragmented channel-level reporting.
• Bring together campaign, media, digital, content, influencer, platform and customer experience data into one cohesive performance narrative for APAC marketing leadership.
• Own a regular reporting and insight rhythm that connects investment and activity to impact
• Translate data into clear insight and recommendations: what is working, why it is working, where to invest next and how marketing activity should be optimised.
• Use data and insight to inform investment decisions across markets, channels, campaigns, customer segments and content formats.
• Partner with Brand, Communications, Medical Affairs, Campaign and affiliate teams during planning cycles to bring an evidence-based perspective to prioritisation and resource allocation.
• Establish practical approaches to assessing customer experience across key touchpoints, including digital content, NovoCare and other relevant platform or service interactions.
• Support leadership in identifying opportunities to improve the consistency, effectiveness and relevance of how APAC brands engage customers across the full journey.
• Build data and insight capability across affiliate teams through clear tools, playbooks, templates and coaching.

Who you'll work with

You'll work across markets in International Operations, where colleagues serve people around the world and help improve health at scale. This is a highly cross-functional role, so your ability to build trust and clear ways of working matters.

Your closest partners will be Brand, Communications, Medical Affairs, Legal/Ethics & Compliance, Digital, Content and platform owners, along with regional and affiliate marketing teams across APAC. You'll also collaborate with data and analytics specialists and external agencies. These relationships are how influencer programmes stay credible and how a single performance narrative earns the confidence of leadership.

What you can expect here

You'll build two new capabilities from the ground up and see your thinking shape how brands engage customers and how leadership invests across APAC. It's an environment where you're trusted to set direction, challenge established approaches and make your voice heard — and supported to do your best work as you build new skills across markets, functions and channels.

Start now

Your impact begins today. If you're ready to build credible influencer engagement and a clear, decision-useful view of performance across APAC, apply for the APAC Consumer Experience & Performance Lead role. Applications are reviewed on an ongoing basis, so we encourage you to apply as soon as possible.