The Anthropologie Creative Merchandising Manager will be responsible for developing and executing trend led merchandising strategies that resonate with both our existing + incoming customer. This role requires a blend of creativity, strategic thinking, and strong cross functional influence.
Collaborate with the Buying + Merch on post IR ideation, and Styling + Creative / Design Teams to develop + execute creative strategies.
Focus on priority areas to ensure alignment with business goals.
In partnership with Marketing, implement a trend-led approach to resonate with target audiences.
Communicate creative needs to the cross-functional team.
Convey channel support requirements to relevant team members.
Partner with the Digital Merchandising team to analyze business data.
Interpret business insights into actionable creative strategies.
Identify additional opportunities to drive demand and improve conversion rates (CVR) throughout the concept-to-customer pipeline.
Implement strategies including, but not limited to, creative ideation, product detail page (PDP) improvements, competitive storytelling, email and onsite testing, and social media initiatives.
Edit product detail page (PDP) images to effectively tell stories for email, social media, and paid advertising needs.
Identify and prioritize creative content requirements for the Design, Marketing and Brand Voice teams.
Prioritize curiosity and actively share relevant social and market trends for team interpretation and application
Key Stakeholders:
· Marketing : Paid, Social, Brand Outbound, Influencer, and Ambassador Marketing Teams.
· Creative : Creative, Studio Stylists, Art, and Creative Directors.
· Design : Email, Paid
· Digital Merchandising : Managers and category owners.
· Buying : GMM and DMMs.
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URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.
URBN Urban Outfitters, Inc. (www.urbn.com) is a portfolio of global consumer brands comprised of Anthropologie, Anthropologie Weddings, Free People, FP Movement, Terrain, Urban Outfitters, Nuuly, Reclectic, and Menus & Venues. At URBN, we Lead with Creativity…. Creativity guides our approach to product, environment, experience, and community. It drives our vision, strategy, and decision-making. It touches every job at URBN. Over the last 50 years, we have inspired our customers through our creative and entrepreneurial approach to products and services.
