Job Description

Innovation Practice - Analytics Lead

Let’s be unstoppable together!

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives.  We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work.  Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

Learn more at www.circana.com.

Our Critical Sales Skills

At the heart of our commercial success is a team of professionals who combine strategic insight, customer-centricity, and executional excellence. These skills represent the core capabilities required to drive value for our clients and sustainable growth for our business.

• Effectively Presents Solutions Delivers tailored, compelling solutions that align with customer needs and drive action.
• Knows the Buying Influences Identifies key decision-makers and understands their motivations and influence.
• Manages Buyer Indifference Recognizes and explores customer hesitation to uncover new needs or opportunities.
• Understands Customer Needs Operates as a recognized expert to articulate customer needs in the customer's business language and business context.
• Being Resilient Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.
• Manages Ambiguity Stays focused and calm in uncertain situations; guides others through change.

What Will You Be Doing?

As the Analytics Leader within the Innovation Practice, you will ensure that Circana maintains and expands a differentiated suite of offerings that deliver meaningful value to clients. Your responsibilities will include oversight and strategic leadership across the following areas:

Hendry Market Structure

• Demonstrate deep expertise in the Hendry Market Structure methodology.
• Maintain strong working knowledge of the tools and processes used to build Hendry Market Structure and load projects into Unify, including MSA‑AMP, SAR, and Hendry Admin.
• Collaborate effectively with Product Management, Technology, and Data Science to execute roadmap-driven product and process enhancements.
• Identify and recommend improvements that elevate competitive positioning, increase automation and efficiency, and drive revenue growth.
• Serve as a subject-matter consultant to the commercial team on project design, capabilities, and timelines.
• Manage the partnership with the Innovation GOC team, leading resource planning and driving operational efficiency to expand capacity and revenue.

Hendry Forecasting

• Maintain a strong understanding of the Hendry Forecasting methodology.
• Demonstrate proficiency with forecasting tools including Growth Predictor, Next Gen Forecaster, and Hendry Custom Forecaster.
• Partner with Product Management and Technology to enhance forecasting products and processes.
• Apply familiarity with structure validation using simulations.

Consumer Decision Trees (CDT)

• Demonstrate deep knowledge of Circana’s CDT methodology.
• Understand the CDT process, including the use of R and CDT Admin.
• Collaborate with Product Management, Technology, and Data Science to deliver CDT-related product and process improvements.

In‑Store Testing

• Maintain strong expertise in Circana’s In‑Store Testing methodology.
• Stay informed on the capabilities of the new Liquid Testing platform.

New Capabilities Development

• Support the creation of new offerings leveraging additional capabilities (e.g., Surveys).
• Drive standardization, automation, and appropriate scaling of capabilities across different client tiers.

Unify Integrations

• Build familiarity with Unify’s capabilities as the Innovation Practice transitions deliverables from PowerPoint to Unify.
• Maintain awareness of emerging AI initiatives that will enhance insight generation within the platform.

Job Responsibilities

• Deliver Insight-Led Solutions: Translate complex data into actionable insights that help clients make informed decisions and achieve measurable outcomes.
• Collaborate Cross-Functionally: Partner with internal teams (e.g., Client Insights, Product, and Analytics) to deliver integrated solutions and ensure client success.
• Utilize Sales Tools and Platforms: Leverage Circana’s proprietary platforms (e.g., Unify+, Liquid Data, Intelligence Suite) to support client engagements and solution delivery.
• Support Innovation and Feedback: Provide market feedback to internal teams to help refine offerings and contribute to product development.
• Advanced Analytic Skills: Demonstrated ability to conceive, manage, and deliver fact-based analyses, with a focus on consumer solutions, providing clients with clear, actionable insights to inform strategy.

Requirements

Educational Background

• Bachelor’s degree in Analytics, Statistics, Economics, Engineering, Computer Science, or a related quantitative field.
• Formal training in research methods, applied statistics, or data modeling required.
• Master’s degree (MBA, MS Analytics, MS Data Science, or similar) preferred but not required.

Years of Experience

• 10-15+ years of experience in analytics, insights, or advanced research roles.
• 5+ years supporting or leading productized analytical solutions (forecasting, market structure, segmentation, decision frameworks, or similar).
• 3–5+ years of team leadership, people management, or cross‑functional program leadership.
• Experience working within a Product, Technology, or Innovation organization strongly preferred.

Software, Tools, and Platforms Expertise

• Proficiency with Circana tools such as:
• Hendry Market Structure platforms (MSA‑AMP, SAR, Hendry Admin)
• Forecasting tools (Growth Predictor, Next Gen Forecaster, Hendry Custom Forecaster)
• CDT tools (R‑based CDT workflows, CDT Admin)
• In‑Store Testing platforms, including the new Liquid Testing environment
• Strong competency in Unify for analytics, visualization, and delivery of insights.
• Experience working with AI enabled insight tools or largescale analytics platforms.
• Familiarity with SQL, data engineering workflows, and cloud data environments is a plus.
• Proficiency with standard business tools (Excel, PowerPoint).

Circana Behaviors

As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location

This position can be located in the following area(s): India

Prospective candidates may be asked to consent to background checks (in accordance with local legislation and our candidate privacy notice ) Your current employer will not be contacted without your permission.