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Job Category
Operations
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
We are seeking a highly technical and detail-oriented Sr. Analyst, Demand Generation Analytics to serve as the primary hands-on executor for digital demand generation reporting and analysis across multiple Salesforce products and lines of business. This role spans website, email, paid media, account-based marketing (ABM), and other program-driven demand gen initiatives. The Sr. Analyst partners closely with the Sr. Manager, Demand Generation Analytics & Performance and reports directly to the hiring manager, building and maintaining the always-on reporting, dashboards, and ad-hoc analysis that power the team's KPIs and diagnostic/leading indicators.
This individual is the builder: extremely proficient in SQL and highly fluent in Tableau, comfortable navigating complex data sources independently to answer questions quickly and maintain reliable, always-on reporting. They will partner cross-functionally between business function leaders, other analysts, data science, and data engineering groups to get their work done.
Dashboard Build & Maintenance: Design, build, and maintain Tableau dashboards and always-on reporting for demand gen KPIs, diagnostic metrics, and leading indicators.
Reporting Reliability: Ensure reporting stays accurate and current, proactively catching and resolving data issues or anomalies.
Execution Partnership: Serve as the primary builder in partnership with the Sr. Manager - translating measurement frameworks and KPI definitions into working dashboards and reports.
Ad-Hoc Analysis: Perform ad-hoc, deep-dive analysis on demand gen performance questions as they come up, using SQL to independently query and join across data sources.
Leading Indicator Tracking: Identify and monitor diagnostic/leading indicators that help flag performance shifts before they show up in lagging KPIs.
Data Navigation: Navigate across Google Analytics (in Snowflake), Salesforce CRM objects (Campaigns, Leads, Contacts, Accounts, Opportunities), and paid media platform data to pull, join, and validate data for reporting and analysis.
Cross-Team Collaboration: Partner with other analysts, data science, and data engineering teams to source data, resolve data quality issues, and align on reporting logic.
Technical Translation: Work with the Sr. Manager to turn metric and measurement designs into concrete queries, data models, and dashboard specs.
Experience & Technical Skills
3+ years of experience in Marketing/Demand Gen Analytics, Business Intelligence, or a highly quantitative field, ideally in B2B SaaS or technology.
Strong proficiency in SQL - able to independently write complex queries and joins across large data sets (Snowflake or similar cloud data warehouse).
Highly proficient in Tableau - able to build and maintain dashboards from scratch, not just modify existing ones.
Familiarity with digital marketing data sources: Google Analytics/website reporting data, Salesforce CRM objects (Campaign, Lead, Contact, Account, Opportunity), and paid media platform data.
Comfortable performing ad-hoc analysis under time pressure and communicating findings clearly.
Communication & Collaboration
Strong written and verbal communication skills, particularly for explaining technical/data findings to non-technical partners.
Effective collaborator who can work cross-functionally with analysts, data science, and data engineering teams to get work done.
Detail-oriented and reliable - comfortable owning always-on reporting that others depend on.
Preferred Qualifications
Working knowledge of additional analytical languages/tools such as Python, R, or dbt.
Exposure to demand gen or digital marketing channels (email, paid, web, ABM) - helpful for context, though deep strategic experience is not required.
Experience partnering with data engineering or data science teams on data quality or pipeline issues.
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance andbe your best, and our AI agents accelerate your impact so you cando your best Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form
Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.
The typical base salary range for this position is $94,000 - $142,300 annually.
The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.
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