Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
  
• Ability to communicate in Spanish and English fluently to interact with local and regional stakeholders.

Preferred qualifications:

• Experience driving behavior change on large advertisers through measurement (incrementality solutions, attribution models, and MMMs).
• Experience with data analytics, return on investment/financial modeling, or statistical analysis.
• Experience in a client-facing role, with the ability to navigate customer organizations influencing across levels.
• Strong written and verbal communication skills with comfort distilling data analysis and insights into digestible narratives, creating urgency for decision makers to take action.

About the job

As an Analytical Lead for Spanish-Speaking LATAM (SPLA), you will act as an advisor to some of Mexico's largest and most sophisticated advertisers. You will lead the measurement and experimentation strategy, using insights to solve business issues and unlock new avenues for growth during a pivotal moment of industry transformation. Working at the intersection of media, technology, and data science, you will serve as the definitive Google owner of your clients' measurement maturity.

You will be a collaborative problem-solver who grows in ambiguity and possesses deep business acumen. You will forge trusted relationships directly with key decision-makers including executive leaders across marketing, analytics, and strategy and seamlessly partner with Google's sales and product teams. By translating datasets into captivating, persuasive narratives, you will influence critical business decisions and motivate organizational change. With a background in advanced marketing analytics, you will be an (MMM) expert in proving media value through incrementality, Marketing Mix Models, attribution, and pioneering AI-driven solutions. You will empower clients to modernize their measurement infrastructure by integrating first-party data and adopting privacy-safe best practices, ultimately ensuring their media investments drive tangible, real-world success in the Mexican market.

Responsibilities

• Be an expert in helping prove the value of Google media via the triangulation of incrementality experiments, MMM, and attribution.
• Develop and own comprehensive joint measurement plans utilizing advanced AI, marketing technology, and experimentation (incrementality, MMM, attribution) to prove media value and drive business growth.
• Use data science and statistical modeling techniques to solve issues, uncover customer opportunities, and help clients navigate evolving industry standards.
• Seek out key decision-makers to test the status quo, influencing decisions across analytics, finance, and marketing by telling compelling visual and verbal stories with data.
• Partner with internal and external product, research, data, and measurement teams to deploy full analytical capabilities to customers.