Are you ready to explore a world of possibilities, both at work and duringyour time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!
• This job is a member of the B2B Marketing & Communications team within Global Engagement.
• In this highly visible role and team, you’re responsible for developing, project managing, and delivering end-to-end marketing strategies and execution plans reaching internal and external (B2B, B2C and B2B2C) audiences.
As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.
• Builds and executes end-to-end strategies for how we engage with American's Global Sales customers via marketing and communications tactics within B2B and B2C channels.
• Understands current marketing and B2B/B2C/B2B2C consumer behavior trends, and key strategic needs of our entire Sales ecosystem - including small/medium-sized businesses, larger corporate, agency accounts, business travelers and direct consumers.
• Collaborates cross-functionally with key stakeholders in other departments, including Global Sales, Revenue Management, Revenue Analysis, Network Planning, Partnerships, Customer Experience, Loyalty, among others.
• Interacts directly with industry and American's B2B channels/customers - to understand needs and/or promote innovation in this space.
• Uses operational knowledge and technology to effectively engage and communicate in a 1-to-many B2B and B2C environments.
• Engages in strategic marketing and delivers a well-thought-out communication plan, including multiple B2B and B2C touchpoints.
• Understands business travel from many audiences’ points of view, with the ability to articulate the value of travel, segmenting audiences, and delivering targeted messaging that resonates with B2B, B2C and B2B2C audiences.
• Responsible for measuring performance of marketing campaigns, and optimization, using analytical tools.
Minimum Qualifications- Education & Prior Job Experience
Preferred Qualifications- Education & Prior Job Experience
Skills, Licenses & Certifications
• Knowledge of the airline industry, Global Sales & Distribution channels, B2B consumer behavior, modern customer engagement, and marketing techniques.
• Ability to prioritize requests, simultaneous project management, and collaborate cross-functionally with key stakeholders to execute deliverables in a timely and detail-oriented fashion.
• Capable of project managing cross-functional projects and seeing through deliverables from conception to delivery; confidence in presenting recommendations and executive-level updates/summaries to senior leadership.
• Strong grasp of proper syntax and effective tone-of-voice messaging style(s) - dependent on audience and deliverable needs.
• Ability to work in a fast-paced environment that requires high-level of collaboration across departments.
Feel free to take advantage of all that American Airlines has to offer:
From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.
Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.
Embark on an adventure with a commitment to service, excellence and humanity. Our team is what powers our airline. We are proudly dedicated to our purpose of caring for people on life’s journey, including connecting our customers to the people and places they love or providing our team members development and leadership opportunities to acquire new skills and explore their potential.
With more than 1,300 aircraft in our mainline and regional fleets combined and an extensive route network that touches six continents, we’ve got a place for you to start — or continue — your career. Whether you’re stationed at one of our hundreds of airports, working out of our state-of-the-art headquarters in Fort Worth, Texas, or serving customers over the phone from your home office, there are endless opportunities for you to grow and lead at American.
