VML

Analyst ME&I

VML  •  New York City, NY (Hybrid)  •  2 days ago
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Job Description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

Who we are looking for:

VML is seeking an Analyst that will support our mission as a trusted and savvy business intelligence partner to deliver rich data and analytics to our clients. You will work daily within digital analytics platforms to explore complex data sets and make recommendations for marketing strategies and/or site design changes. This individual will need to be detail-oriented, have working knowledge of digital analytics technologies, and a high aptitude toward working with data visualization technologies and data schema.

What you’ll do:

  • Perform | work daily within digital analytics platforms to explore complex data sets and make recommendations for marketing strategies and/or site design changes.
  • Deliver Insights | be able to demonstrate the capacity to deliver meaningful customer insights and have experience preparing and producing analytics reports on a weekly, bi-weekly and monthly basis.
  • Strategize | aid in identifying and developing data collection strategies to support standard and ad-hoc reporting on key performance indicators that directly measure online campaigns, website, and conversion funnel performance.
  • Implement | The candidate will participate in the web analytics tag implementation and testing during the development of online media, marketing landing pages, websites, conversion funnels and mobile applications. They will assist and contribute in gathering requirements, implementing, and performing quality control in tag implementations.

Who you are:

  • A builder | Entrepreneurial attitude coupled with strong business acumen. Offer proactive solutions and ensure successful progression without guidance. Identify business and marketing problems, industry drivers, competitive landscapes, and trends and apply insights to enable clients to compete efficiently.
  • Motivated l Has a sense of urgency and is an adaptive self-starter with the ability to work across different initiatives. Has a high bar for quality, takes ownership and drives accountability across the organization.
  • Team Player | Our team is close-knit and supportive and we’re working with a lot of unknowns – you must champion team environments that are comfortable and encouraging.
  • Optimistic and resilient l Dig in and figure out how to work around problems. Exemplify a “Yes and why not?” posture. Maintain balance needed to maintain stamina and positivity.
  • Detail Oriented l Sharp attention to detail and a drive for perfection.

What you’ll need:

  • Minimum of 1 year of developing marketing performance measurement using digital analytics tools such as Adobe Analytics and Google Analytics.
  • BA/BS degree in marketing, statistics, mathematics, economics, or other quantitative discipline. Master’s degree is preferred.
  • Demonstrated ability with dashboard and scorecard design and development including KPI and reporting frame refinement.
  • Ability to analyze and report interactive consumer metrics, translating information into actionable recommendations.
  • Capable of creating succinct presentations to narrate a story with a focus on insights and outcomes to all levels of the organization.
  • Self-starter requiring minimal supervision.
  • Experience with one or more tag management solutions (Adobe DTM/Launch, Tealium, Ensighten, Google Tag Manager, etc.) preferred.
  • Foundational knowledge of JavaScript associated with digital analytics platforms preferred.
  • Experience with site testing and personalization tools such as Adobe Target, Google Optimize, or Optimizely preferred.
  • Foundational knowledge of HTML and CSS languages preferred.
  • Experience with Google Adwords or Google DFP preferred.
  • Experience with advanced Excel or SQL preferred.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit   www.vml.com, and follow along on Instagram,  LinkedIn, and  X

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VML

About VML

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.

Industry
Marketing & Advertising
Company Size
10,000+ employees
Headquarters
New York, New York
Year Founded
Unknown
Website
vml.com
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