THE ROLE:
If you are energized by making digital platforms actually work for the people who use them — and you know how to turn data into decisions and business needs into real solutions — this role was built for you.
As part of the Americas Digital Strategy and Go to Market Team, the Digital Business Analyst plays a critical role in shaping, optimizing, and driving adoption of North America’s digital portfolio. This role blends data-driven insights, business partnerships, and strategic activation to ensure our digital platforms deliver measurable value to Sales, Marketing, and our Distributor/Customer ecosystem. The role requires cross-functional collaboration with local markets, global digital and commercial teams, as well as external vendors to ensure strategic, successful digital product development, go-lives, and adoption of new digital tools and features.
HOW YOU WOULD CONTRIBUTE
Your work will directly shape how teams sell, collaborate, and serve customers across North America. Here's what you'll own:
• Analyze data across digital front-office platforms to inform enhancements, requirements, and optimization.
• Translate business needs from Sales and Marketing into clear digital requirements.
• Partner cross-functionally to support the digital roadmap and ensure alignment across North America initiatives.
• Support activation and adoption strategies that increase the usage and value of digital tools.
• Monitor performance metrics and recommend improvements based on trends and user behavior.
• Support go-to-market planning for new tool launches and enhancements.
• Facilitate collaboration between regional teams, global digital teams, and commercial and business partners.
• Identify digital friction points and propose solutions to improve user experience.
• Translate business needs into clear business and functional requirements that drive effective digital product design and delivery.
• Own the end-to-end requirements across all software development lifecycle phases, ensuring traceability, quality, and alignment through development, testing, and release.
• Champion a data-driven culture within the organization.
WHAT’S SPECIAL ABOUT THE TEAM:
We are a multicultural and diverse team that is open and collaborative, and this is the perfect time to join as we go through our digital transformation.Our environment values curiosity, proactive accountability, cross-functional partnership, innovation, and a strong bias toward action.
SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL:
We're looking for someone who brings both analytical horsepower and people skills — someone who can read a dataset and a room.
• 3–5 years experience as a Business Intelligence Analyst, Digital Analyst, or similar role (eCommerce, Brand Management, Digital Marketing, Product Innovation)• Must be bilingual: English and Spanish• Strong analytical skills with the ability to interpret data sets and translate them into insights.• Experience partnering with Sales, Marketing, Commercial teams, and Digital Product, eCommerce or Development/Engineering Teams.• Familiarity with digital platforms, user experience concepts, and data visualization tools.• Strong organizational and project coordination skills.• Excellent written and verbal communication abilities.
• Ability to manage multiple priorities and meet deadlines.
• Strong knowledge of Microsoft Office and AI Tools
Education:
• Bachelor's degree in Business, Marketing, Communications, or related field.
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Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP). Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.
Herbalife is a global health and wellness community born to support you in living your best life. For over 40 years and in more than 90 countries, we’ve empowered millions of people to make real changes to their lives with our science-backed products, the support of a coach – what we call an Herbalife Distributor – and the opportunity to build a business. And we’re just getting started.
To us, the best lives are balanced lives. Through our Herbalife Distributors, who foster community, personal growth and business opportunities to help you thrive, we offer a wide range of products designed to help you meet your needs and reach your goals. You bring the will to get started, and we’ll help you every step of the way.
Herbalife's focus on improving communities inspires people to come work for us. Our 11,000+ global employees play a crucial role in realizing Herbalife's passion for helping people.
Herbalife has been recognized with numerous global employer awards, including Achiever’s Elite 8 of the Top 50 Most Engaged 8 Workplaces in 2018 and 2021, Achiever’s Top 50 Most Engaged Workplaces in 2019, and Best Employers for Women by Forbes in 2020.
Herbalife sponsors more than 150 world-class athletes, teams, and events, including Cristiano Ronaldo, the Los Angeles Galaxy soccer team, and 5 National Olympic Committees.
In addition, Herbalife created the Herbalife Nutrition Foundation, our Nutrition for Zero Hunger initiative and partnered with several organizations, including Feed the Children.
