Job Description

TITLE Analyst, Data Analytics & Insights
DEPARTMENT Data & Analytics
DIVISION NP Digital Australia
LOCATION Hybrid – Kuala Lumpur, Malaysia

ABOUT OU R COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

This is a newly created role to support our growing Data Analytics and INsights .

We are looking for a Data, Analytics and Insights Analyst to join our DAI team. This role is ideal for someone who enjoys working at the intersection of marketing data, analytics engineering, data visualization and insights. The analyst will be responsible for transforming data into scalable reporting systems and decision-ready insights that support both internal teams and client strategy.

This includes building and maintaining data management systems, dashboards, and visualization frameworks that allow stakeholders to quickly understand performance, identify opportunities, and optimize marketing investment.

You will work closely with SEO, paid media and client teams to ensure data integrity, improve reporting infrastructure, and enable more sophisticated performance analysis across advertising platforms. This role requires someone who is comfortable working directly with large marketing datasets, building dashboards in several data visualization platforms, and leveraging SQL and cloud data warehouses such as BigQuery to create reliable analytics solutions.

To be considered, candidates must currently reside and be eligible to work in Malaysia.

ABOUT THE RESPONSIBILITIES

Data Analysis, Visualization & Dashboard Development

• Analyze cross-channel marketing / advertising datasets to identify performance trends, anomalies, and optimization opportunities
• Design, build, and maintain Google Data studio dashboards and reporting frameworks for marketing performance
• Manage data integrations and connections from various ads platforms via data connector tool (Supermetrics)
• Create intuitive visualizations that allow stakeholders to quickly interpret data and make decisions
• Develop standardized reporting structures and templates that scale across multiple clients and teams
• Translate complex data into clear, actionable insights for marketing and client teams

Technical Setup, Troubleshooting & Quality Assurance

• Setting goal conversion tracking on Google Tag Manager.
• Investigate and resolve data discrepancies across advertising platforms and reporting systems
• Support troubleshooting related to tracking, and data integration issues.
• Conduct analytics audits and resulting implementation in Google Analytics, GTM, Adobe Analytics.
• Provide ongoing review of processes to improve data quality, automation, and reporting efficiency
• Ensure data accuracy, consistency, and governance across reporting environments

Conversion Rate Optimization (CRO)

• Analyze client’s website against UI/UX best practices & develop recommendations to improve overall user experience & conversion rate.
• Utilizing CRO and A/B testing tools like Hotjar, Optimizely, Microsoft Clarity to analyze user web browsing behaviour & recommend optimization strategies.

Ways of Working

• Demonstrates strong ownership by taking accountability for assigned work, proactively identifying issues, and following tasks through to completion without needing repeated direction.
• Able to work autonomously and manage priorities effectively in a hybrid environment, seeking clarity when needed while remaining confident making day-to-day decisions without daily supervision.
• Brings enthusiasm, curiosity, and a positive attitude to problem-solving, team collaboration, and continuous improvement across data, analytics, and marketing performance work.

ABOUT YOU

• 1-3 years of experience with advertising, digital marketing, general analysis and paid media analytics platforms
• Exceptional attention to detail & comfortable with presenting to client
• Experience with Meta Ads, Google Ads, Bing Ads, and other paid media platforms
• Extensive experience with Microsoft Excel, Google Data Studio, Google Tag Manager, Google Analytics 4.
• Foundational knowledge of SQL, CSS, Python
• Bachelor's Degree in marketing, advertising, analytics or related field

BONUS POINTS

• Google Cloud Digital Leader or higher
• Data management & ETL experience – SQL, SFTP, data pipeline
• Basic understanding of UI/UX web principles

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.

ABOUT OUR BENEFITS

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:

• Competitive remuneration, and substantial perks, including wellbeing benefits (gym membership, Spotify subscription, health checks, etc.)
• Comprehensive outpatient & medical benefits on top of great insurance coverage
• Extensive annual leave entitlement (Birthday, marriage, maternity & paternity leave)
• Positive and supportive leadership
• A work culture that drives teamwork and collaboration
• Hybrid and flexible working arrangements
• Unbiased work culture from top to bottom to encourage and push you to #DreamBig
• Fun employee engagement activities & parties, annual dinners and team building activities
• Strategic office location that’s easily accessible by public transportation
• Work among experts and specialists in a company with years of experience in the industry and has won multiple awards

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

ABOUT OUR PRACTICES

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.