Job Description

A Day in the Life:

Change & Adoption Analyst enables the successful introduction and sustained use of capabilities delivered through the Digital Intelligence franchisee success platform. Working across the global franchise business, the role helps markets and franchisees understand what is changing, prepare for implementation and adopt new data, technology, analytics, AI and automation capabilities in a consistent and practical way.

Reporting to the Director of Digital Intelligence, the role supports the Director and Digital Intelligence Managers across assigned roadmap initiatives. The role translates delivery plans into structured change, communication, training, readiness and adoption activities, ensuring impacted stakeholders are engaged early and prepared for launch.

Working closely with Franchise Growth, Product, Technology, Data, Finance, regional teams and franchise stakeholders, the role will coordinate change impact assessments, stakeholder engagement, market readiness, training support and launch communications. The role will maintain clear visibility of adoption risks, readiness gaps, feedback and follow-up actions, escalating issues to the accountable Digital Intelligence Manager.

This is a hands-on change delivery role requiring strong organisation, communication and stakeholder coordination. Success will be measured by the quality of market preparation, clarity of communications, completion of readiness and training activity, and the extent to which delivered capabilities are embedded into day-to-day franchise operations and contribute to measurable value realisation.

What You'll Do

Change Planning & Stakeholder Engagement:

• Support the development and execution of practical change and adoption plans for assigned Digital Intelligence initiatives
• Identify impacted stakeholder groups and coordinate engagement across global, regional, market and franchise audiences
• Complete change impact assessments, documenting changes to processes, technology and ways of working
• Coordinate market engagement activities, tailoring the approach to the scale, complexity and readiness needs of each initiative and market
• Build feedback forums with franchisees and internal stakeholders, ensuring concerns, dependencies and adoption barriers are captured and reported to accountable owners

Communications, Training & Readiness:

• Develop clear communications that detail the purpose, benefits, impacts, timing and required actions for each change
• Assess training and capability needs and coordinate the development, scheduling and delivery of supporting materials and sessions with subject-matter experts
• Maintain market and franchisee readiness plans, checklists and status reporting, ensuring prerequisites, local actions and support requirements are visible
• Support pilot activity, launch preparation and go-live execution, coordinating communications, training completion, feedback and post-launch follow-up

Adoption, Measurement & Continuous Improvement:

• Track readiness, engagement, training completion, usage, feedback and agreed adoption indicators, highlighting gaps and required interventions
• Gather qualitative and quantitative feedback from franchisees
• Coordinate reinforcement activity where adoption is below expectation, including targeted communications, refresher support and stakeholder follow-up

Portfolio Coordination:

• Integrate change, readiness and adoption activity into initiative charters, delivery plans, milestones and governance routines
• Provide status updates to the Director of Digital Intelligence and Digital Intelligence Managers, escalating readiness or adoption risks early
• Work within agreed governance and brand standards, ensuring materials are accurate, consistent and approved by the appropriate accountable owners

What We’re Looking For:

• Experience supporting business change, technology adoption, implementation or transformation initiatives
• Experience coordinating stakeholders across multiple functions, markets or business units
• Ability to complete change impact assessments and translate findings into practical change and adoption activities
• Strong written communication skills, with experience developing stakeholder communications, readiness materials or training content
• Strong organisation and coordination skills, with the ability to support several initiatives concurrently
• Ability to translate technical or delivery information into clear actions
• Confidence engaging with senior stakeholders, regional teams and franchise partners
• Experience tracking readiness, engagement, training completion, usage or adoption measures
• Experience working in a franchise, travel, mobility or multi-market environment would be beneficial

What You'll Get:

• Hybrid office model – 3 days minimum in the office with Tuesday & Wednesday being mandatory days
• Annual Leave: 25 days plus bank holidays (after your 5th anniversary, increases to 28 days, after your 10th anniversary, increases to 30 days)
• Pension: Matched up to 8%
• Eyecare vouchers
• Flexible Working Opportunities
• Work from anywhere Opportunities
• Gift Vouchers for expectant parents
• Death in Service Payment
• Referral scheme
• Long Service Award
• Discounts: IHG Staff Discount, Discounted Gym Memberships, KIA Affinity Hertz Staff Discount, Perks at Work
• 40% off any standard Hertz Rental in a Corporate country
• Employee Assistance Programme for employees and family
• Training & Development Opportunity – Apprenticeship Scheme
• Perks at work - employee discount portal

The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.