Job Description

Analyst, Campaign Analytics.

Location – London

Trusted by the Biggest Brands

With a team of over 600 researchers, technologists, and data scientists, along with a powerful portfolio of advertising and brand research solutions, MarketCast has established itself as a Top 10 global marketing research provider. In fact, more than 80% of the top advertising spenders in the U.S. are MarketCast clients. Our marketing research helps them find the right audiences to target, craft ad creative that resonates, and build long-term brand Fandom and customer loyalty

Powered by People, AI and Data

MarketCast believes AI should amplify, not replace, the consumer’s voice in marketing research. By integrating AI models throughout our research process and organization, we’re transforming how researchers work and how research gets done.

All this is supported by our groundbreaking Research Platform, which brings together our AI models, data science, and technology to accelerate the design, delivery, and analysis of our research and the creation of our insight

We are looking for an Analyst to join our Campaign Analytics Team in London.

You will be joining a leading media & entertainment agency with a primary focus on delivering consumer insights to film studios, streamers and other entertainment clients.

Key Responsibilities:

The position will be primarily focused on supporting MarketCast’s most active and high-profile entertainment client accounts, centered on setup and reporting of creative materials testing (trailers, TV spots, posters, digital). Specific responsibilities entail working closely with the client research and project management teams to assist with project set up and ensure client requirements and objectives are met, analyzing materials and data, proofing deliverables, supporting focus groups, collating industry data, and writing reports (Word and PPT).

We’re looking for someone who:

• Has a creative mindset and proactive attitude: a self-starter, able to work without detailed supervision and take responsibility for fulfilling projects
• Is passionate about films and entertainment – scrutinizing content from a commercial point of view, as much as celebrating your personal favorites
• Has excellent writing and solid PPT and visual presentation skills
• Someone who is comfortable communicating and interacting with others, both internally as a term player and externally with clients and partners
• Is familiar with quantitative and qualitative research
• Brings strong attention to detail and organized approach to work
• Has the ability to work under pressure and handle tight deadlines
• Comes with good academic qualifications
• Takes pride in their ability to deliver high quality insights on time, every time
• Has flexibility to adapt to shifting priorities and deadlines – you are able to efficiently organize, prioritize and reassess on the fly

It’ll be helpful if you have:

• 1-2 years’ experience working in consumer insights / consumer research or marketing strategy or at a media & entertainment focused company.
• Bachelor’s degree in Social Sciences, Marketing, Business, Media & Communications, Film Studies, Foreign languages or related fields.
• Experience with / interest in international trends, how culture impacts entertainment tastes and preferences.
• Strong visual presentation/design skills
• Qualitative experience, including managing and/or moderating focus groups
• A professional background related to entertainment

Our Vision:

We are creating the most tech and data-forward research business on the planet, where primary research, AI, and big data work together to solve complex marketing, content, and product development challenges.

Our Values:

Radical Candor

Caring personally while challenging directly – offering feedback that is honest and clear, but always rooted in genuine empathy and respect for the individual.

Client Obsession

Maintaining an unwavering focus on understanding and exceeding client needs and expectations, consistently delivering value, and building lasting partnerships through proactive communication, responsiveness, and a relentless commitment to client success.

Unmatched Expertise

A level of deep, specialized knowledge and skill that exceeds industry standards, allowing delivery of innovative, tailored solutions to complex client challenges driving superior outcomes. Fostering growth for our talent and establishing a reputation for excellence.

Our Vibe:

Check us out: www.marketcast.comand on Linkedin.

We are social scientists, data geeks, brand junkies, and movie fanatics. We obsess on audience segments, norms, models and methodologies. This passion transforms client problems into breakthroughs and investments into impact.

At MarketCast, we don't just accept differences - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of age, disability, gender reassignment, marital status, pregnancy and maternity, race, religion or beliefs, sex and sexual orientation.

Benefits:

In addition to your salary, MarketCast believes in providing a competitive total rewards package for its employees. MarketCast offers employees a holistic and wide array of benefits such as:

• Generous annual leave of 29 days, PLUS Bank Holidays
• Flexitime with core hours between 10am and 3pm
• 2 days’ work from home, per week
• A suite of benefits including free movie tickets
• 4% match pension scheme
• Enhanced maternity pay
• Regular social events in both of our UK locations
• Professional growth and career development, including LinkedIn Learning

All benefits are subject to eligibility requirements, and the terms of our official plan may be modified or amended from time to time.

GDPR & Privacy Notice:

GENERAL DATA PROTECTION REGULATION (UK GDPR) NOTICE: The organisation collects and processes personal data relating to its applicants, employees and former employees to manage pre-employment and employment relationships and post-employment obligations. The organisation is committed to being transparent about how it collects and uses that data and to meeting its data protection obligations. For further information on what information we collect and how it’s used and protected, please contact the MarketCast UK HR Team.