Analyst 2 of Customer Insights & Analytics

GENERAL PURPOSE OF THE POSITION 
Analyze internal and external data to uncoversingle and multi-price pointwhite space andassortment opportunities across the Dollar Tree categoriesto drive incremental traffic and saleswhile assisting with trendsanalysis to help build business narratives  As the organization looks to increaseand improve customerrelativeassortment, it is necessary to deliver support to the merchants to understand performance of current market itemsand potential incremental opportunities. Dedicated individuals to the mining of this data are imperative to the successful integration of the right new items for our shopper.Equally important is a deeper understanding ofcustomer insightsand segmentationto inform ourgo-to-marketmarketing strategies to improveefficiency and results.

ESSENTIAL ACTIVIES & RESPONSIBILITIES:

• Support the development and execution of merchandising strategiesand decision makingby delivering timely, accurate, and actionable insights derived from syndicated dataand customer research.

• Supportstrategic initiativeswith rigorous analytics, utilizing third party data sources including Nielsen,Numerator,1010, Circana,andcustomerresearch.

• Ability to pull data from several different business sources, provide deep analysis andinsights,and build narratives to properly communicate market and Dollar Treesituational details and trends.

• Assist in the development and maintenance of daily and weekly reporting tools, Power BI dashboards, and custom hierarchies that drive performancevisibility across departments.

• Organize and evaluate large data sets to assist with the development of“white space” andassortment recommendations todrive traffic and sales.

• Collect and utilize new customer insights to further define customer segmentation and to inform marketing plans to improve efficiency and results.

• Connect the dots between customer insights, data, and analytics to proactively identify key assortment or marketing changes to improve results.

• Partner with Big Chalk to assist with deeper understanding of marketing plan measurement andbrand health studies forfuture optimizations to improve results.

• Assist withsenior leader presentations by preparing data driven content and providing analysis leading to proactive recommendations.

• Assist in customer research initiatives and performance analysis to inform marketing strategies andoptimize campaign effectiveness.

• Help support the development and execution of customer segmentation and insights strategies that drive personalized marketing and enhance customer engagement.

• Help lead training efforts with merchandising and marketing resources to promote best practices in data interpretation and usage.

• Identify, prioritize, and initiatedata collectionprocess improvements toimprove team efficiency.

EXPERIENCE AND EDUCATION REQUIRED:

• BachelorsDegree(BA / BS/ BFA) or equivalent, and 1-3years experience

• Excellent analytical andproblem solvingskills. Able to generate and evaluate hypotheses and create narratives for senior leaders.

• Detail-oriented. Comfortable working with numerical data and information.

• Strong written and verbal communication skills. 

• Demonstrated initiative, independent thinker and worker. 

• Teamplayerin a collaborative environment. 

• Deadline oriented. Ability to anticipate and address conflicts, to skillfully negotiate, and deliver great outcomes. 

• Advanced skills in Microsoft Officeproductsespecially Excel and PowerPoint.

• Must be willing to relocate to Chesapeake, VA