Agency :
Havas MediaThe Senior Analyst is responsible for the overall analytics process and organization that delivers information, insight and recommendations that measure and optimize marketing communications. Develop analytics and business intelligence process through alignment of performance metrics, analytics structure and reporting with overall business and marketing objectives.
The Senior Analyst is responsible for the independent analysis and optimization of online and offline marketing campaigns for all assigned accounts, along with ad-hoc requests. This role is responsible for the creation of strategic measurement plans, leadership of the business trends and performance, providing recommendations to enhance both tactical and strategic campaign and business outcomes. The Senior Analyst maintains and enforces of department SOPs/protocols directly relating to their job responsibilities. Some supervisory duties may be required.
- Responsible for providing regular campaign analysis and optimizations using a defined set of KPIs for all assigned accounts.
- Understands and is able to explain to others the intricacies of specific markets and or targets.
- Independently generate monthly campaign performance analyses and optimization recommendations to planning teams.
- Collaborates with data analytics team to ensure data is being collected from both client and suppliers for objectives and KPI’s.
- Builds measurement plans based on strategic imperatives, communications objectives and media strategies.
- Provides data/research support to client/planning teams.
- Develops a thorough knowledge of each client's data sources.
- Works closely with manager to generate reporting and analysis of trends and support for optimization efforts.
- Proactively identifies and interprets key drivers behind marketing and media performance, and deliver insights to channel owners to optimize efficiency of spend and performance of media as aligned with business goals.
Contract Type :
Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
TO MAKE A MEANINGFUL DIFFERENCE TO BRANDS, TO BUSINESSES AND TO PEOPLE
Founded in 1835 in Paris, Havas is one of the world’s largest global communications networks, with more than 23,000 people in over 100 markets sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a seamlessly integrated global strategy and operating system, Converged, designed to answer clients’ needs for standout, cross-functional, end-to-end communications solutions, supercharged by data, tech and AI, but powered by humans. Through its 70+ Havas Villages around the world, covering all communication activities, Havas’ teams work together with agility and in perfect synergy to offer tailor-made, innovative solutions to clients that support them in their positive transformation. Havas is committed to building a diverse culture where everybody feels they belong and can be themselves and thrive.
