Job Description

Position: Amazon & Walmart Ads Manager

Number of hours: TBA

Schedule: TBA

Key Responsibilities

• Create, manage, and optimize Amazon Sponsored Ads and Walmart Ads campaigns to improve visibility, conversions, and revenue.
• Utilize Xnurta for campaign management, automation, optimization, and performance monitoring.
• Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
• Develop and implement PPC strategies aligned with sales objectives and profitability goals.
• Monitor campaign performance metrics including ACOS, ROAS, CTR, CPC, conversion rates, and sales performance.
• Analyze advertising data and provide actionable insights and recommendations.
• Perform ongoing campaign optimization through keyword adjustments, bid management, budget allocation, and targeting improvements.
• Manage advertising budgets effectively to maximize campaign efficiency and profitability.
• Identify underperforming campaigns and implement corrective strategies.
• Support product launches and promotional campaigns through effective advertising plans.
• Prepare regular performance reports with insights and areas for improvement.
• Stay updated with Amazon and Walmart advertising trends, algorithm changes, and marketplace best practices.
• Collaborate with marketing, sales, and operations teams to align advertising efforts with overall business goals.

Qualifications

• Proven experience managing Amazon Ads and Walmart Ads campaigns.
• Strong proficiency with the Xnurta tool and experience using advertising automation platforms.
• Hands-on experience with Amazon PPC, Walmart Connect Ads, keyword targeting, and campaign optimization.
• Strong understanding of marketplace advertising metrics such as ACOS, ROAS, CTR, CPC, and conversion rate.
• Experience with keyword research, bid optimization, and competitor analysis.
• Ability to analyze data and translate insights into effective advertising strategies.
• Detail-oriented with strong analytical and problem-solving skills.
• Excellent organizational and time-management skills with the ability to manage multiple campaigns simultaneously.
• Strong communication skills and ability to work independently.
• Experience in eCommerce, marketplace management, or digital marketing is highly preferred.
• Must be willing to work during holidays when needed.