This is a broad, all-rounder position for someone who can think strategically but isn't afraid to get stuck into execution. You'll be responsible for shaping our marketing direction, building campaigns from the ground up, and managing the day-to-day across digital channels.
Key Responsibilities
Strategy & Planning
Audit current marketing activity and identify gaps and opportunities across all three brands
Develop and maintain a rolling marketing strategy aligned to business goals
Report on performance and make data-led recommendations to the director
CRM Management
Own and manage our GoHighLevel (GHL) CRM, including pipelines, automations, and lead workflows
Maintain data integrity and ensure all contacts are properly tagged and segmented
Build and optimise automated email and SMS sequences for lead nurture
Social Media
Manage organic social media across all three brands (primarily Facebook, Instagram, and LinkedIn)
Plan and produce content calendars, copy, and basic creative assets
Grow audience engagement and brand awareness in our target markets
SEO
Manage on-page and technical SEO across our websites
Produce or coordinate regular blog and content output to drive organic traffic
Monitor rankings and implement improvements using tools such as SEMrush or similar
Paid Advertising
Plan, build, and manage paid ad campaigns across Meta and Google Ads
Monitor budgets, optimise performance, and report on ROAS and cost per lead
Test creatives and audiences to improve campaign efficiency over time
What We're Looking For
Proven experience in a broad digital marketing role, ideally within property, financial services, or a similarly regulated or trust-led sector
Hands-on experience with a CRM platform (GoHighLevel experience is a strong advantage)
Confident running paid social and Google Ads campaigns with real budget accountability
Solid understanding of SEO principles and content marketing
Organised, self-driven, and comfortable managing multiple brands simultaneously
Strong written communication skills with an eye for detail
