Job Description

The Alfa Romeo North America Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration, exceptional organizational skills, and the ability to manage multiple priorities including brand strategy, social media, experiential events, global coordination, and governance. The ideal candidate is detail-oriented, proactive, and confident in presenting marketing narratives to leadership and agency partners.

Key Responsibilities:

Brand Leadership & Strategy

• Serve as the single point of accountability for Alfa Romeo brand marketing in North America
• Translate global direction into regionally relevant strategies and executions
• Define priorities and optimize impact
• Develop and coordinate the monthly Go-to-Market deck to the internal marketing organization and Business Centers, ensuring consistent messaging and execution readiness
• Partner with PR, Advertising, CRM, and Experiential teams to synchronize launch timing, creative assets, and messaging for major nameplates

Marketing Collaboration & Execution

• Lead coordination across CRM, media, web operations, social, experiential, branded entertainment, and retail marketing
• Ensure alignment across internal Stellantis stakeholders and agency partners
• Support brand activations, auto shows, and experiential events to ensure seamless coordination of transportation, display readiness and brand presentation guidelines
• Develop strategic briefs and activation plans for select brand initiatives, providing clear direction to agency partners and cross-functional teams to bring the brand vision to life
• Ensure cohesive messaging across .com, CRM campaigns, dealer assets, and social channels
• Oversee CRM campaign strategy and performance (e.g., monthly GTM cadence)
• Manage and approve organic social with agency partners, ensuring regional relevance and brand tone
• Lead website refresh efforts, ensuring current offers, optimized UX, and aligned storytelling
• Partner with teams to activate launches, lifecycle campaigns, and key milestones
• Facilitate global marketing alignment, managing communications and collaboration with internal brand teams to ensure consistency in messaging, execution, and strategic priorities

Dealer & Retail Support

• Support dealer communications and launch calls (CRM, digital, experiential updates)
• Partner on co-op programs, dealer websites, and retail marketing integration
• Ensure alignment between brand initiatives and dealer execution

Performance & Reporting

• Track and report on brand KPIs, campaign effectiveness, and engagement metrics
• Prepare executive-level updates (business reviews, leadership presentations)
• Identify opportunities to improve efficiency and drive measurable results

Key Deliverables

• Monthly Go-to-Market Deck
• Cross team collaboration with Brand Managers related to incentive direction and comms
• Lead Cross Channel Planning & Execution in collab with the Fleet Coordinator
• Purchase Order Reviews

Cross-Functional Partners Engagement

• Drive Days/Training
• Advertising
• PR
• Experiential
• Auto Shows
• BC/Field Staff
• Global Team
• Agency Partners

Qualifications

Basic Requirements:

• Bachelor’s Degree in Business Administration, Marketing, or related field
• Minimum 5 years of experience in brand marketing, automotive marketing, experiential marketing, event management, or related
• Proven track record of leading cross-functional teams to execute high-impact marketing campaigns, product launches, and branded events
• Familiarity with automotive industry dynamics, consumer engagement strategies, and branded partnership execution
• Demonstrated ability to manage complex logistics and timelines while maintaining brand standards and delivering exceptional customer experiences

Preferred Requirements:

• MBA
• Global marketing experience would be a bonus