About Us:
At NN Hellas, we're proud to be the #1 insurance company in Greece, offering innovative insurance solutions that serve the entire country since the 1980s.
We have a proven track record of taking exceptional care of our people — we have been recognized as a Top Employer for 8 consecutive years, reflecting our commitment to an inclusive, supportive, and growth‑oriented workplace.
What you will do:
As a Digital Marketing Specialist for SEO & AI, you will help shape and execute NN Hellas’ AI‑driven content and optimization strategy. Your role focuses on ensuring that our digital assets are fully aligned with the evolving world of AI‑powered search, enabling our brand to appear effectively in AI‑generated answers. You will be the go-to expert for implementing AI-first SEO initiatives, enhancing contextual relevance across our platforms, and producing high-quality, E‑E‑A‑T‑optimized content for our digital assets. Your focus will be continuous improvement, innovation, and ensuring that NN Hellas remains ahead of emerging AI and search trends.
Your day-to-day:
• Digital & Content Strategy : Develop and implement an AI first content strategy adapting the existing content (blog, product pages, guides) and creating new for AI search requirements
• Website Optimization: Create contextual content components (definitions, FAQs, structured descriptions) ensuring accuracy and continuous updating of website content
• AI Oriented Content Creation Produce & coordinate blog articles, FAQs, and short explainer videos. Evaluate and optimize AI generated content vs. traditional content
• Authority Building: Plan and execute safe, white hat link building initiatives
• Reviews & Brand Trust: Manage customer reviews across platforms (Google Reviews, Trustpilot, etc.). Respond to comments and maintain brand trust
• KPIs & Analytics Define and track AI visibility KPIs. Analyze performance using GA4, Google Search Console, and Looker Studio delivering actionable insights and recommendations based on AI analytics
Who You are:
· Bachelor’s degree in Business, Marketing, or related field (Master’s is a plus)
· Minimum 3 years’ experience in digital marketing, ideally in insurance/financial services
· Strong SEO knowledge (incl. GEO, AEO)
· Experience with CMS platforms (Bloomreach is a plus)
· Proficient with GSC, Ahrefs/Semrush, GA4, Looker Studio, Surfer/Neuron/Jasper
· Advanced use of AI tools (ChatGPT, Claude, Copilot, Gemini, Perplexity)
· Ability to create and implement structured data (schema)
· Strategic, data‑driven mindset; strong collaboration with IT, PR, product teams
· Creative, proactive, and innovation‑oriented
· Understanding of GDPR in AI‑driven personalization
· Excellent written and verbal communication skills in English
What we offer:
• Extensive training opportunities – on-demand and on-site
• Partnerships with educational institutions across Greece for advanced study, with tuition support
• Comprehensive Health Insurance for peace of mind and financial protection
• Well-being support and work–life balance
• One‑time budget for home-office equipment
• Recognition and rewards for excellence
• Monthly meal allowance
• Newly renovated, centrally located offices with easy access
NN Group is an international financial services company, active in 10 countries, with a strong presence in a number of European countries and Japan. We are rooted in the Netherlands and have a rich history spanning 180 years.
With our 16,000 colleagues, NN Group provides retirement services, pensions, insurance, banking and investments to approximately 19 million customers. NN Group includes Nationale-Nederlanden, NN, ABN AMRO Insurance, Movir, AZL, BeFrank, OHRA and Woonnu.
NN Group opened for trading on 2 July 2014 on Euronext Amsterdam under the symbol ‘NN’ after its initial public offering (IPO).
Throughout our history, we have merged, grown and changed, but the core of who we are has remained the same. At NN Group, we put our resources, expertise, and networks to use for the well-being of our customers, the advancement of our communities, the preservation of our planet, and for the promotion of a stable, inclusive, and sustainable economy.
Our purpose is to help people care for what matters most to them. Because what matters to them matters to us.
