VML

AI & SEO Content Strategist

VML  •  Beirut, LB (Hybrid)  •  1 day ago
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Job Description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.

AI & SEO Content Strategist

The SEO Content Strategist will lead content optimization initiatives focused on improving organic visibility, AI search discoverability, and user engagement across FAB’s banking products and informational content.

Key Responsibilities

  • Develop SEO and AI-focused content strategies across banking journeys
  • Conduct keyword, prompt, and content gap research
  • Build content briefs for product pages, guides, FAQs, and comparison content
  • Optimize metadata, headings, FAQs, and internal linking structures and AI-readable content
  • Identify long-tail and conversational search opportunities
  • Align content with AI-generated answer formats and search intent
  • Support AI Visibility and Share of Voice initiatives

Requirements

  • 4-6 years of SEO content strategy experience
  • Strong understanding of search intent and content optimization
  • Experience in financial services/banking is preferred
  • Knowledge of AI Search / AI Overview optimization
  • Experience with SEO tools and content analysis platforms

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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VML

About VML

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.

Industry
Marketing & Advertising
Company Size
10,000+ employees
Headquarters
New York, New York
Year Founded
Unknown
Website
vml.com
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