AI Principal
Who We Are
AND Digital are a tech company focused on accelerating digital delivery and dedicated to closing the digital skills gap. We’ve been helping organisations build better digital products and stronger digital teams since 2014.
We believe our work should always make a remarkable impact for our clients. We do this through our regional offices (or ‘Clubs’) building strong relationships with our partners, so that they are always prioritised by a team within close proximity. This unique model has driven success for our clients and ourselves, evidenced by our remarkable organic growth since 2014. Today we number more than 1,300 people with Clubs all over the UK, Europe and the USA with plans for global expansion in the next couple of years.
Join us - and help us fulfil our mission to close the world’s digital skills gap.
The Role
The AI Principal will use their expert technical knowledge to influence the direction of AI-driven projects, whilst coaching clients and teams alike on how to adopt best-in-class AI practices to build and deliver remarkable products.
You will step into a role where you won't just build systems; you will act as a persuasive realist for our clients. You will champion software quality, Human-Centred AI, and the necessary guardrails required for enterprise adoption. Whether you are architecting large-scale, production-ready AI implementations, evangelising best practices to executives, or mentoring engineers, you will be the driving force behind turning AI hype into tangible business value.
What you’ll bring to the table:
Core Technical Leadership
Systemic AI Design
AI Strategy & Governance
Consulting & Client Delivery:
Why join AND Digital?
We have three core values: wonder, share, and delight. These values inform how we work with clients, and our culture: what it feels like to work for AND. We believe collaboration, ambition, curiosity and fun can drive innovation by creating a better environment for problem-solving.
By joining AND, we’ll provide:
Benefits:
Equal Opportunities Statement
We are an equal opportunity employer and welcome applications from all qualified candidates. We actively encourage applications from women, ethnic minorities, and individuals with disabilities. We consider all flexible working arrangements, subject to the requirements of the role. Where reasonable adjustments are needed, we will strive to make changes to accommodate them.

AND Digital is on a mission to close the world’s digital skills gap. We do that by doing things differently when we work with our clients, communities and colleagues. Instead of working FOR exciting brands (like British Airways, Heineken and Nike), we work WITH them, and that's not just a party line. We combine our people with our clients' people to form a single project team, so collaborative you can't tell our ANDis from our clients. By working together, we help our partners understand and map out the challenges they're trying to solve. Then, by building their digital products as one team, we teach them the same digital skills we have. That means when we leave, they can own their apps, websites and future projects independently. Pretty cool huh?
We have cross-functional teams working across the UK, Netherlands and East Coast US - and growing by demand. Our unique, city-based Club model means we can offer the agility and personalised service of a small local company, with the security and clout of a global organisation.