Job Description

AI CoE Service and Communication Lead

We’re looking for an AI CoE Service and Communication Lead to join us at Telia and play a pivotal role in how our organization communicates, learns, and interacts with Artificial Intelligence.

I’m Henrik Hofling, Technology AI Center of Excellence Lead, and I’m looking for an energetic, communicative, and hands‑on professional who can bridge the gap between complex AI technology and adoption across the organization. This is an essential role within the AI Center of Excellence - one that focuses on “AI as a Service”, ensuring our people are not only informed, but also excited and equipped to use AI to make better happen.

About the Role

At Telia, AI is a key enabler of our strategy, and the telecom industry is entering an exciting and transformative phase driven by AI. With hundreds of active use cases and rapidly growing adoption across the company, we need to ensure clear direction, technology readiness, and value realization. This role exists to make that shift happen at scale.

As AI CoE Service & Communication Lead, you are the owner of the AI CoE’s service experience and voice You ensure that AI CoE services enabled and used within Telia are:

• Clearly defined and packaged

• Easy to understand and access

• Actively adopted and used

• With clear roadmaps and alignment on what’s ahead

• Continuously improved based on feedback and impact
  

You combine service design, change management, communication, and execution. While you plan together with stakeholders around their needs, roadmaps, and demands, you are also deeply hands‑on - creating content, running sessions, facilitating adoption, and making sure AI becomes part of everyday work at Telia.

You translate complex AI capabilities into clear value propositions, stories, and actions that can be adoption in units across Technology, markets, and group functions.
In this role, you are not only communicating about AI - you understand how AI is built, delivered, and operated, and how it connects to Telia’s broader Technology landscape. You have hands‑on experience using AI tools and services, and enough technical understanding to confidently collaborate with architects, developers, and platform teams. This enables you to translate AI capabilities into realistic services, adoption journeys, and expectations, grounded in how the technology actually works and scales in a telecom and enterprise environment.

Key Responsibilities

AI CoE Service Ownership & Adoption

• Own and evolve the AI CoE service catalogue, including AI platforms, tools, governance services, and enablement offerings.

• Package AI services into clear, user‑friendly offerings with defined purpose, target users, onboarding, and support models.

• Drive adoption and usage of AI CoE services, ensuring AI initiatives succeed beyond technical delivery.

Change, Communication & Engagement

• Design and execute communication and adoption plans that make AI CoE capabilities visible, relevant, and compelling.

• Act as the PR and storytelling engine for the AI CoE and relevant initiatives across the organization - showcasing success stories, use cases, and delivered value.

• Manage AI CoE presence across internal channels (SharePoint, communities, leadership forums, events).
  

Training & Readiness Enablement

• Identify AI readiness and training needs across roles and domains.

• Coordinate AI learning initiatives with HR, L&D, and domain experts, ensuring role‑based and practical enablement.

• Support hands‑on sessions, demos, showcases, and workshops that lower the threshold for using AI.
  

Stakeholder & Experience Management

• Serve as a primary interface between AI CoE, Technology units, markets, and group functions.

• Capture stakeholder needs, feedback, and friction points—and translate them into service and communication improvements.

• Ensure a consistent, predictable, and scalable AI CoE experience across the organization.
  

Impact & Value Tracking

• Support tracking of adoption, usage, and perceived value of AI CoE services.

• Use insights and data to continuously refine communication, service design, and enablement efforts.
  

Requirements & Key Skills

You are a communicative professional who understands that the best technology in the world is only valuable if people know how to use it. You have a natural curiosity for AI and technology, combined with a can‑do mindset that drives progress.

• Translate between technology and adoption: Equally comfortable discussing AI services with leadership and technical realities with engineers—and translating between the two.

• Hands‑on experience using AI in a professional context (e.g. GenAI tools, AI platforms, copilots, analytics, or automation).

• Practical understanding of how AI solutions are built and operated, including data pipelines, platforms, models, integration, security, and lifecycle management.

• Ability to understand and explain how AI connects to the broader Technology stack, and how technology choices impact adoption, risk, and value.

• Comfortable collaborating with technical roles (developers, architects, platform teams) while representing user and business perspectives.

• Adaptive mindset: Able to adjust approach and ways of working to meet the needs of diverse teams and contexts.

• Data & insight orientation: Capable of analyzing trends and data to measure communication effectiveness and adoption outcomes.

• The doer mentality: Enjoys the practical side - from drafting content to organizing workshops - and driving day‑to‑day execution of AI CoE services.
  

Telia Way Competencies You Embody

• Customer Focus - Treat internal employees as customers and design user‑centric services

• Drives Results - Turns ambition into execution and measurable outcomes

• Resourcefulness – Mobilizes the right capabilities to get things done

• Agile Learning - Experiments, learns, and continuously improves

• Collaborates - Builds strong partnerships across HR, Technology, and Communications

The position location is in Solna, Sweden.Join us to shape smarter living for people, businesses, and the planet.
At Telia, we’re a team of 15 000 colleagues across the Nordics and Baltics, passionate about technology and connectivity. As a Leading Telecommunications Operator & Climate Leader, we drive change with meaningful, impactful projects while building a sustainable, inclusive world.

Here, you can grow your skills, lead strategic initiatives, and thrive in a supportive, diverse environment.

What we offerWhen you join us, you'll receive a comprehensive benefits package tailored to your local market, opportunities for remote work, and more. You'll also have the chance to earn a bonus based on your performance and Telia's results.

Ready to make better happen?We look forward to receiving your application in English by 12th of April, 2026 We may close the position earlier if we find the right candidate.

Want to know more about this role? Please reach out to Igor Leiste, Talent Acquisition Partner, at igor.leiste@telia.ee(Background and reference checks will be part of the process.)

Equal opportunitiesAt Telia, we recognize talent by professional skills and growth potential. We champion diversity, ensuring every individual’s needs are met, regardless of disability, gender, age, nationality, sexual orientation, or social status. Together, we’re dedicated to fostering an inclusive work environment where your uniqueness is our strength.

Join us and let’s make better happen - together!