XPENG

AI高级产品经理(营销)

XPENG  •  Onsite  •  1 month ago
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Job Description

AI高级产品经理(营销)广州全职数据智能板块职位描述负责小鹏汽车国内&国际市场的AI销售管理相关产品,工作将围绕以下三个维度展开:
1. 数据驱动销售转化分析与销售线产品策略制定
-深入分析销售全流程(从线索到成交)的数据漏斗,识别关键转化瓶颈与增长机会,设计并迭代销售管理工具
2. 主动探索和规划AI前沿技术在销售领域的创新应用与落地
-包括但不限于营销获客、智能客户画像与培育、个性化沟通辅助、销售过程自动复盘与质检等。
3. 跨团队协同与产品规模化推广
-作为业务、研发、算法等多方团队的枢纽,确保产品价值被中台、一线销售团队充分理解与使用。
-持续收集用户反馈与市场动态,驱动产品的长期演进规划,构建竞争壁垒。职位要求1、具备3-5年B端或平台型产品经理经验
2、具备销售转化提升的实战产品经验:曾通过设计产品功能或策略,对营销获客、线索转化率、成交率等指标产生过可量化的积极影响。
3、具备优秀的数据分析能力:善于通过数据发现问题、验证假设并驱动决策。
4、具备AI应用的项目经验:主导或深度参与过至少一个AI/智能化项目的落地,熟悉大模型、agent、skill等热门AI技术或应用逻辑。
5、加分项:(1)具备一定的技术背景,能与工程师、算法研究员进行高效的技术对话。(2)英文流利 投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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