GMR Group

AGM - Marketing

GMR Group  •  Bengaluru, IN (Onsite)  •  3 hours ago
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Job Description

JOB PURPOSE

The AGM – Marketing is responsible for defining and driving the overall marketing vision, brand strategy, and go-to-market execution across all projects and geographies. The role focuses on building strong brand equity, accelerating sales velocity, maximizing revenue realization, and enabling long-term business growth through data-driven, integrated marketing strategies. This role acts as a strategic partner to Sales and Leadership, ensuring marketing investments deliver measurable business outcomes.

ORGANISATION CHART

This position with report to CEO

KEY ACCOUNTABILITIES

Strategic

  1. GMR Realty Brand:
  • Create and establish GMR Realty as a distinct, standalone real estate brand under the GMR Group, defining its vision, mission and long term ambition with the objective of positioning it among India’s leading real estate brands over a 5-10 year horizon
  • Define the brand positioning and strategic value proposition for GMR Realty, ensuring clear differentiation within the real estate sector and alignment with the group’s long term business objectives
  • Design and own a scalable brand architecture that supports growth across multiple projects, cities and asset classes without dilution of brand intent
  • Act as the custodian of brand strategy at the leadership level, ensuring that the key business, investment and expansion decisions remain aligned with the approved brand vision and positioning.
  • Identify and prioritize the target customer segments, asset classes, price bands, and geographies that the brand will focus on, providing long term clarity for business and investment decisions
  1. Project Specific:
  • Define the strategic positioning of each project in line with the GMR Realty brand vision, ensuring clarity on the project’s role within the overall portfolio
  • Develop project positioning and key selling messages based on market study, competition analysis, target customer profile and pricing strategy
  • Lead end-to-end go-to-market strategy for launches, sustenance campaigns and special initiatives

Revenue and Sales Enablement

  • Own marketing KPIs such as cost per lead, lead-to-conversion ratio, sales velocity, and ROI on spends.
  • Enable Sales teams to achieve and exceed targets through high-quality lead generation, campaign planning, and demand creation.
  • Drive B2B, channel partner, loyalty, referral, and digital-led growth initiatives.
  • Ensure tight alignment between marketing plans and sales targets across micro-markets.
  • Lead annual and quarterly marketing plans for the real estate vertical, including budgets, campaign calendars and performance tracking

Brand, Communication and PR

  • Strengthen GMR Realty brand and project brand equity through integrated ATL, BTL, Digital, and PR strategies.
  • Lead corporate and project-level public relations and reputation management
  • Oversee content strategy, storytelling, and brand tonality across all touchpoints.
  • Build strong relationships with media, industry forums, and external stakeholders.

KEY ACCOUNTABILITIES - Additional Details

Operational Excellence

  • Lead market research initiatives to understand consumer behavior, competition, and micro-market dynamics.
  • Own and manage the overall marketing budget, ensuring optimal allocation and strong ROI.
  • Oversee development and timely delivery of marketing collaterals, campaigns, events, and activations.
  • Track, measure, and report marketing performance through dashboards and analytics.
  • Drive digital transformation in marketing, including performance marketing, automation, and analytics.
  • Plan and execute project launch campaigns, including launch events, digital campaigns, on ground branding and channel partner engagement

Team & Stakeholder Management

  • Build, mentor, and lead a high-performing marketing team across functions and geographies.
  • Work closely with Sales, CRM, Engineering, and planning & design teams.
  • Manage and govern external partners including creative agencies, media agencies, digital agencies, PR firms, event partners, and BTL vendors

EXTERNAL INTERACTIONS

Creative and advertising Agencies: Manage campaigns and creative development.

Channel Partners/ Portals: Managing demand, lead generation and visibility

Event Organizers: Plan and execute promotional events, launches and on ground marketing

Digital Platforms, Media & PR Agencies: Coordinate for paid ads, partnerships, PR and media planning

INTERNAL INTERACTIONS

Primary

Secondary

Sales & CRM Team: Align marketing campaigns with sales objectives like lead strategy and conversion optimization

Projects & Planning: Executing product positioning and launch readiness

FINANCIAL DIMENSIONS

Experience with managing residential marketing budgets in the range of INR 15-40 Cr. annually, supporting project launches and sustenance for residential developments aggregating INR 500-2,000 Cr. optimizing digital and media spends across performance and brand channels, and driving measurable ROI aligned to sales and absorption targets.

OTHER DIMENSIONS

  • Overseeing and managing teams across both the East Coast and West Coast of India to ensure efficient operations and alignment with organizational goals.
  • Proactively communicating stock requirements to management, ensuring timely procurement and inventory readiness.
  • Developing and maintaining quarterly volume planning strategies to streamline procurement activities, coupled with comprehensive stock analysis at various ports. This includes evaluating price trends and forecasting local coal price movements for informed decision-making.

EDUCATION QUALIFICATIONS

Graduate or Postgraduate in Marketing, Business Administration, or related field.

RELEVANT EXPERIENCE

  • 12-18 years of experience in marketing, preferably within the Real Estate industry. Proven experience in brand building, project launches, revenue driven marketing and large scale campaign management
  • Exposure to PAN India or multi-city portfolios is strongly preferred

COMPETENCIES

  • Teamwork & Interpersonal influence
  • Stakeholder Focus
  • Planning & Decision Making
  • Execution & Results
  • Networking
  • Personal Effectiveness
  • Social Awareness
  • Strategic Orientation
  • Problem Solving & Analytical Thinking
  • Entrepreneurship
  • Capability Building
GMR Group

About GMR Group

GMR Group is a leading Indian infrastructure conglomerate with a diversified presence across Airports, Energy, Transportation, Urban Infrastructure, and Sports. With over two decades of experience, the Group has built world-class assets and pioneered innovations in sustainable infrastructure development.

GMR Airports Limited (GAL), the Group’s airport arm, is a leading global airport platform company with extensive experience in designing, constructing, and operating world-class, sustainable airports. Operating under the brand name “GMR AERO”, GAL offers pioneering aviation solutions in retail, aero services, and real estate. In 2020, Groupe ADP joined as a strategic partner and is now a co-promoter in GAL, strengthening its global reach and expertise.

As Asia’s largest private airport operator and the second-largest globally, GAL operates key airports in Delhi, Hyderabad, Goa, and Medan (Indonesia), while developing greenfield projects in Bhogapuram (India) and Crete (Greece). It also provides integrated aviation services, including MRO, cargo, digital innovation through GMR Innovex, and aviation training through GMR Aero Academy.

In the energy and infrastructure space, GMR Power and Urban Infra Limited (GPUIL) leads with a diverse portfolio in clean and renewable energy, smart metering, EV infrastructure, and surface transport projects, backed by strong engineering and EPC capabilities.

Under GMR Sports, the Group promotes talent and drives fan engagement through its ownership of iconic teams like Delhi Capitals (IPL), UP Yoddhas (Pro Kabaddi), and international franchises including Dubai Capitals, Seattle Orcas, and more.

Committed to inclusive growth, the Group’s CSR arm, GMR Varalakshmi Foundation, works across education, skill development, and healthcare, positively impacting communities across its areas of operation.

Industry
Construction & Skilled Trades
Company Size
10,000+ employees
Headquarters
New Delhi, IN
Year Founded
Unknown
Website
gmrgroup.in
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