NIO

营销agent产品经理

NIO  •  Onsite  •  17 days ago
Expired
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Job Description

营销agent产品经理上海社招全职产品本科及以上5-7 年职位描述1. 围绕线上线下营销活动全链路,识别高价值场景与核心问题,定义 Agent 在不同业务阶段中的角色定位、能力边界与落地节奏,推动营销活动场景的智能化产品建设,提升活动效率与业务效果。
2. 深入理解营销活动中的复杂业务流程与协同方式,将非结构化的业务过程抽象为可产品化、可模型化、可运营的能力模块,沉淀形成可复用的 Agent 产品能力。
3. 结合真实活动案例和业务经验,梳理营销活动中的策略框架、优秀案例、判断规则和隐性经验,推动沉淀为知识库、策略库和评测资产,支撑 Agent 的理解、推理与执行能力持续迭代。
4. 协同业产研算等多方资源,推动复杂场景下的方案共识、能力落地、线上验证和效果迭代,高效推进产品从设计到落地。
5. 持续跟进 Agent、LLM、知识工程、评测、长期记忆等方向的发展,结合业务场景推动新技术能力的验证、引入与产品化落地。职位要求1. 5 年及以上互联网产品经验,有复杂 B 端产品、业务平台、营销平台、CRM、销售赋能或 AI 产品经验者优先。
2. 具备较强的业务理解与抽象能力,能够从复杂、非结构化的营销活动场景中识别关键问题,并转化为可落地的产品方案。
3. 理解 LLM 与 Agent 的核心原理、能力边界和典型产品范式,具备技术方案拆解与产品化落地能力。
4. 具备与算法团队深度协作的能力,能够参与定义能力边界、输入输出机制、评测标准和迭代方式,并具备相关项目落地经验。
5. 具备敏锐的需求洞察能力和优秀的数据分析能力,有通过数据驱动解决问题和推动项目落地的经验。
6. 具备优秀的沟通协作、执行和项目管理能力,责任心强,具备较强的结果导向和项目驱动力。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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