Job Description

At TikTok, our Global Business Solutions (GBS) team plays a critical role in driving revenue growth by helping advertisers connect with audiences through innovative advertising solutions. As TikTok continues to scale rapidly across global markets, the GBS organization partners with brands and agencies to deliver impactful business outcomes through creativity, performance, and technology.

The METAP Agency team partners with leading Holding Companies and Independent Agencies across the region. The team is responsible for accelerating platform adoption, enabling business growth for agencies and advertisers, and strengthening strategic agency partnerships across the region.

As an Agency Solutions Manager (ASM), you will work closely with Agency Partners, Sales, Product, Measurement, and cross-functional teams to support agencies and advertisers in achieving their business objectives on TikTok. You will act as a trusted consultant, helping clients navigate campaign strategy, product adoption, optimization opportunities, and performance growth while delivering best-in-class client service.

Success in this role requires strong client management capabilities, analytical thinking, operational excellence, and the ability to thrive in a fast-paced and rapidly evolving environment.

Responsibilities

- Manage and grow strategic relationships with agencies and advertisers across the METAP region.

- Partner closely with Agency Partners and cross-functional stakeholders to drive revenue growth, product adoption, and long-term client success.

- Educate clients and agencies on TikTok advertising solutions, product updates, and best practices to help achieve business objectives.

- Become a subject matter expert across TikTok advertising products and adapt recommendations to suit diverse client needs and market dynamics.

- Analyze campaign performance data to identify optimization opportunities and deliver actionable insights that improve client outcomes.

- Consult and coach agencies and advertisers on campaign strategy, measurement, creative best practices, and performance optimization.

- Collaborate with internal teams to improve operational processes, workflows, and scalable solutions for agency enablement and product adoption.

- Support troubleshooting, escalations, and issue resolution across the agency portfolio with a strong focus on client satisfaction.

- Build compelling narratives and presentations using market insights, platform data, and internal proof points.

- Stay informed on digital advertising trends, competitive landscape developments, and emerging opportunities across the region.