Job Description

As our new Agency & Partner Lead, you will play a key role in shaping how H&M works with its global media agencies and strategic media partners. In this role, you will build strong, high-impact partnerships, drive effective agency performance, and create scalable ways of working that enable our media ecosystem to deliver greater business value.

You will be at the heart of how Marketing, Media, Procurement, agencies, and some of the world’s leading media platforms work together. If you are business minded, thrive in a fast-moving global environment, and know how to turn strong partnerships into better performance, innovation and business value, this could be the role for you.

WHAT YOU’LL DO

• Drive effective agency governance and strategic partner relationships across H&M’s media ecosystem and lead media agency performance across Paid & Owned Media and SEO.
• In close collaboration with Marketing Procurement, ensure the right operating model, scope of work, performance framework, remuneration model, and service levels are in place to enable strong agency delivery.
• Own agency performance management in close partnership with Marketing Procurement, jointly build an integrated framework that brings together operational and marketing performance with commercial and compliance performance. Establish clear KPIs, track results, and co-lead regular business reviews to ensure our agency partnerships continuously deliver against expectations.
• Act as the senior business owner and primary counterpart to Marketing Procurement to drive commercial excellence across agency pitches, scopes of work, remuneration models, negotiations, and contracts, ensuring business needs and commercial strategies come together to create strong, sustainable value.
• Build and strengthen strategic media partnerships with key global partners such as Meta, Google, and TikTok, acting as a senior point of contact and developing relationships that deliver measurable impact for H&M.
• Lead joint business planning with strategic media partners, identifying opportunities to improve performance, unlock innovation, and create greater value for H&M and our customers.
• Enable scalable ways of working, ensuring consistency and efficiency in how we collaborate with agencies and media partners across markets while allowing for relevant local needs.
• Identify new partnership opportunities, continuously exploring new media capabilities and ways of working that can strengthen our marketing performance and support H&M’s business ambitions.

WHO YOU’LL WORK WITH

You will be part of the Global Marketing Organisation and work closely with teams across Marketing, Media, Procurement, and other key functions. You will collaborate extensively with our global media agencies and strategic media partners, including leading platforms such as Meta, Google, and TikTok.

You will also work with stakeholders across markets and functions to ensure that our agency and partner ecosystem is aligned, effective, and set up to deliver impact at scale

WHO YOU ARE

We are looking for people with…

• A bachelor’s degree in Business, Marketing, Economics, or a related field.
• 10+ years of experience working with media agencies, media partners, or in media governance, commercial, or related roles.
• Strong understanding of media agency models, operations, delivery models, and commercial structures.
• A proven track record of building and developing strong agency and partner relationships that deliver measurable business value.
• Solid commercial acumen, with hands-on experience shaping scopes of work, negotiating contracts and remuneration models, and identifying opportunities to drive value.
• Strong stakeholder management skills, with the ability to align global and local stakeholders and build effective relationships across a complex organization.
• Exceptional communication, negotiation, and storytelling skills, with the confidence to simplify complexity, shape compelling narratives, and influence senior stakeholders and external partners.
• Clear and confident written and verbal communication skills in English.

And people who are…

• Relationship builders, who enjoy creating trusted, long-term partnerships and bringing different stakeholders together.
• Business minded, with a strong focus on value, performance, and commercial impact.
• Strategic and curious, always looking for new opportunities, capabilities, and ways of working that can strengthen H&M’s media ecosystem.
• Collaborative and influential, with the ability to navigate complexity, align diverse perspectives, and create momentum across teams and markets.
• Results-driven, with a hands-on approach and a passion for turning strong partnerships into tangible impact.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).     
• H&M Incentive Program – HIP.

JOIN US

Our uniqueness comes from many things – our inclusive and collaborative culture, our values, and our opportunities for growth. But most of all, it’s our people who make us who we are. Take the next step in your career together with us. The journey starts here.

We are committed to a recruitment process that is fair, equitable, and based on competency. Please do not attach a cover letter in your application.