We are running a paid study on how advertising agencies handle media planning and allocate budgets across multiple channels. This research helps us understand the tools and strategies used to optimize client campaign performance. Your insights will inform how media buying workflows can be improved for better overall efficiency.
You will join a remote video interview to walk us through your typical media planning process. We will ask you to describe how you evaluate different advertising channels and make budget allocation decisions for your campaigns. You may be asked to screen-share some of the software or dashboards you use for tracking media buys. The conversation will flow organically as we dive deep into your day-to-day campaign management strategies.
We are looking for marketing professionals currently working at advertising or media agencies. We welcome media planners, media buyers, digital marketing managers, and account directors who actively manage ad spend. If you have hands-on experience allocating budgets across various advertising platforms, this study is a great fit for you.
$150 one-time
Terac is building the world's largest pool of vetted human experts for AI. Researchers, AI labs, and product teams use Terac to recruit, screen, and pay study participants across industries, languages, and skill sets.
Learn more at terac.com or on YouTube at @jointerac.
Terac is building the infrastructure layer that connects AI systems with on-demand human expertise.
We believe the future of work is shifting: instead of humans using AI to do most tasks, AI will increasingly do most work with the help of humans. In that world, companies won’t need traditional employees - but they will still need people. Terac powers that future by making high-quality human labor accessible through a single API.
Today, Terac operates as an expert network for frontier research. We handle sourcing, verification, screening, and payouts so partners can instantly access specialized talent for research, evaluation, and data generation. Our platform enables companies to tap into niche expertise on demand while focusing on building their core products.
Backed by $9M from Emergence, SignalFire, Audacious, and Z Fellows, we’re scaling from research tooling into a broader marketplace for the human data economy - building systems for expert matching, pricing, routing, and trust that will define how AI and humans collaborate at scale.
