Job Description
About Klaiya
Klaiya is a premier online advertising agency and digital center of excellence based in Manila. Specializing in brand performance, e-commerce solutions, and influencer marketing, we blend data-driven strategies with out-of-the-box design to help brands stand out, scale, and dominate the digital landscape.
We are looking for an ambitious, highly creative Marketing & Content Manager to take full ownership of Klaiya’s brand presence, narrative, and inbound pipeline. In this role, you’ll act as the internal agency marketer—treating Klaiya as your primary client to showcase our capabilities, win industry mindshare, and drive prospective client leads.
Key Responsibilities
- Thought Leadership & Case Studies: Partner with our creative and campaign teams to write, design, and produce high-impact agency case studies, trend reports, and e-commerce growth whitepapers that demonstrate Klaiya’s expertise.
- Social & Digital Media Ownership: Own and execute the content strategy across Klaiya’s social channels (LinkedIn for B2B client acquisition; Instagram/TikTok for agency culture, talent, and visual work showcase).
- Inbound Lead Generation: Create compelling content campaigns and downloadable guides aimed at driving prospective client inquiries and inbound business leads.
- Klaiya Website & Editorial: Maintain and update Klaiya’s corporate website, ensuring portfolio pages, blogs, and landing pages are fresh, engaging, and optimized for SEO.
- PR & Industry Presence: Coordinate Klaiya’s presence at industry events, webinars, and podcasts, as well as draft submissions for regional digital and advertising awards.
- Performance Reporting: Track and present monthly content performance metrics (engagement, web traffic, inbound leads) directly to executive leadership.
Qualifications
- Experience: 3–5 years of proven experience in marketing, content creation, or digital strategy—preferably within an agency, advertising, or tech environment.
- Exceptional Copywriting: Strong portfolio showcasing long-form content, social copy, and strategic visual storytelling.
- Tech & Visual Literacy: Hands-on experience with social media tools, basic visual design tools (Canva or Adobe Creative Suite), and CMS platforms (WordPress/Webflow).
- E-Commerce & Digital Marketing Savvy: Solid understanding of performance marketing concepts, e-commerce trends, and digital advertising metrics.
- Self-Starter Mindset: Excellent organizational skills with the ability to lead content projects from concept through distribution in a fast-paced agency setting.
