AIA

Agency Digital & Innovation, Principal

AIA  •  Hong Kong, HK (Onsite)  •  4 months ago
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Job Description

FIND YOUR 'BETTER' AT AIA

We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us.

We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives.

If you believe in better, we’d love to hear from you.

About the Role

The incumbent will assist supervisor to formulate agency digital strategy to achieve the assigned goals below by deepening agent engagement and enhancing agent experience along the entire agent journey via digital innovation, data and technology adoption and
• Drive the development and execution of an efficient and holistic process to keep the team apprised of the latest innovations and accelerating trends
• Enable ideation workshops by connecting agency, internal partners from different lines of business and leading collaboration efforts to champion an open innovation strategy.
• Partner closely with internal partners from different lines of busienss to ensure a cohesive and aligned approach to the perpetual pipeline of innovative ideas and solution providers.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding AIA, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
• Support implementation of agency digitalisation roadmap
• Develop agent analytics data foundation and deliver analytical capabilities with a focus on agent behaviour.

Agency Digital Transformation

  • Participation to formulate, drive and industrialise Digital Agent Engagement strategies applicable in maximising agent productivity and agent retention
  • Continuous development & knowledge build-up of the team for the application of new digital technology.
  • Support cutting edge technology innovation and adopt state-of-the-art AI technology to deliver seamless agent digital experience to drive productivity and deepen agency engagement
  • Supervising to maintain stability of the core agency digital platforms and other future-proof digital platforms through effective communication and monitoring control with IT / system developer.
  • Supervising to collaborate with various business units for gathering user requirement & User Acceptance Test to develop/revamp digital platforms and solutions by capitalising on technology to enhance agent engagement
  • Through frequent visits with District Directors and Leaders backed by data analysis and determine & propose initiative to engage more users
  • Supervising in developing strategic plan to uplift the number of users in core agency digital platforms
  • Co-ordinate with internal (ABDD), internal partners from different lines of busienss & external stakeholders and Project Manager (Strategy Planning) to ensure Agency requirements are implemented/ delivered.
  • Monitor project progress/ status and alert management on key issues related to agency and facilitate development/ execution of mitigation plan.
  • Conduct programs including but not limited to training / promotion / incentive campaign from time to time to drive adoption of new initiatives

Data and Technology Adoption

  • Source, scale and implement new technology and digital capabilities to AIA HK through partnership with insurance technology partners
  • Supervising the development of agent analytics data foundation (Agent Single View) and deliver agent behavioural analytics deliverables to business units within Agency
  • Understand agent behaviour & monitor movements of key agent’s segments thru big data, providing business insights and recommendation that are relevant in relation to agent strategy and behaviours
  • Enable the dialogue about the value and meaning of the analytic insights, and making it easy for business stakeholders and senior management to apply data-driving decisions across the business
  • Support implementation of agent analytics/digital solutions within agency business unit, as well as District directors.
  • Contribute ideas on enriching the agent data.
  • You are required to obtain relevant licence if your job involves in regulated activities
  • Ensure team members who perform regulated activities have obtained the relevant licenses and fulfilled the licensing requirements

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

AIA

About AIA

AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(1), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(2), and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$328 billion as of 30 June 2025.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and over 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.

(1) Hong Kong SAR refers to the Hong Kong Special Administrative Region.

(2) Macau SAR refers to the Macau Special Administrative Region.

Industry
Finance & Insurance
Company Size
10,000+ employees
Headquarters
Central, HK
Year Founded
Unknown
Website
aia.com
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