BYD EUROPE

Aftersales Community Management Specialist

BYD EUROPE  •  Uxbridge, GB (Onsite)  •  17 days ago
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Job Description

About the role

We are looking for a proactive Community Management Specialist to drive the growth and engagement of our UK user community through localized content, campaigns, and events. Working closely with cross-functional teams, you will help strengthen user relationships, enhance community experience, and support ongoing engagement and retention initiatives across the UK market.

Work location: Uxbridge, London

Main Tasks and responsibilities:

Community Growth & Engagement

  • Develop and execute community growth strategies tailored to the UK market

  • Drive user engagement through campaigns, discussions, and interactive content

  • Identify and nurture key users (KOLs, active contributors, brand advocates)

Content Planning & Management

  • Plan and publish high-quality, localized content (posts, topics, campaigns)

  • Moderate user-generated content to ensure quality and compliance

  • Identify trending topics and align content with user interests

Campaign & Event Execution

  • Plan and execute online and offline campaigns (e.g., test drive events, meetups)

  • Collaborate with marketing and after-sales teams to launch engagement initiatives

  • Support offline activities such as vehicle showcases and community events

Data & Insights

  • Monitor community performance metrics (engagement, retention, growth)

  • Analyze user behavior and optimize content and operations strategies

  • Provide regular reports and actionable insights

Skills, Qualifications, and Experience Required:

  • Bachelor’s degree or above

  • 3+ years experience in community operations, social media, or content marketing

  • Strong understanding of digital platforms and user behavior (e.g., Instagram, TikTok, Facebook)

  • Passion for automotive industry (EV knowledge is a plus)

  • Excellent English communication and copywriting skills

  • Strong sense of ownership and execution

  • Strong understanding of the UK market, including local user behavior, culture, and digital trends

  • Proven experience in localized community operations and user engagement strategies

We offer:

  • Performance and experience based competitive remuneration

  • 25 holidays + public holidays

  • Scottish Widow workplace pension

  • Private healthcare

  • Commute allowance

  • Salary sacrifice car scheme

  • Department & company wide teambuilding events.

  • An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy

BYD EUROPE

About BYD EUROPE

As BYD’s first overseas subsidiary, BYD Europe B.V., now located in Scorpius 112, 2132 LR Hoofddorp, the Netherlands, was founded in 1998.

BYD Europe mainly focuses on New Energy products, including Electric Vehicles, especially passenger cars, buses, trucks and forklifts; Rechargeable batteries, Solar Panel, Energy Storage and Rail Transit.

Visit BYD Europe Auto brand new website: https://www.bydauto.eu/

Industry
Automotive & Mobility
Company Size
501-1,000 employees
Headquarters
The Netherlands , NL
Year Founded
1998
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