Overview:

Job responsibilities:

1. Aftersales Policy Promotion & Customer Engagement

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  Develop and implement communication strategies to effectively promote aftersales policies and service benefits to target customers.

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  Design campaigns aimed at attracting new customers and increasing loyalty among existing clients.

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  Collaborate with sales and service teams to align communication messages with business objectives.

2. Marketing & Campaign Management

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  Plan, develop, and execute online and offline marketing campaigns for aftersales services and accessories.

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  Utilize social listening tools to monitor customer sentiment, gather feedback, and identify opportunities for engagement improvement.

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  Analyze campaign performance and customer insights to optimize communication efforts.

3. Media & Risk Management

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  Monitor media channels and social platforms for potential communication risks.

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  Proactively manage crisis communication and coordinate responses to mitigate reputational risks.

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  Liaise with relevant departments to ensure timely and consistent communication during incidents.

4. Stakeholder Collaboration

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  Work closely with internal teams (Customer Service, Marketing, Sales, Technical) and external partners (agencies, media) to ensure coherent messaging and campaign execution.

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  Support training and briefing sessions for frontline staff on aftersales communication content and customer interaction guidelines.

Requirements

• 
  Bachelor or higher
  in Marketing, Communications, Public Relations, or related fields.

• 
  Experience in
  marketing, communications, or customer engagement roles,
  preferably within automotive industries.

• 
  Strong skills in
  social media
  monitoring,
  digital marketing,
  and
  campaign management.

• 
  Ability to
  manage communication risks and handle crisis
  situations effectively.

• 
  Excellent verbal and written communication skills
  in English and Vietnamese.

• 
  Creative mindset with strong analytical and organizational abilities.