Job Description

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

Location: Italy

Department: Customer Care – After Sales, BYD Europe

Within the After Sales division, the Customer Care department focuses on initiatives and processes that strengthen customer satisfaction, service quality, and the overall brand experience. To support the growth of the European business and the increasing complexity of customer care initiatives, BYD is seeking a Community Operation Specialist based in Milan, Italy

This role will lead and coordinate strategic projects within the Customer Care area, ensuring that initiatives aimed at improving customer experience are effectively designed, implemented, and delivered across the organization.

Key Responsibilities:

• Community Growth & Engagement

  Develop and execute community growth strategies tailored to the UK market

  Drive user engagement through campaigns, discussions, and interactive content

  Identify and nurture key users (KOLs, active contributors, brand advocates)

• Content Planning & Management

  Plan and publish high-quality, localized content (posts, topics, campaigns)

  Moderate user-generated content to ensure quality and compliance

  Identify trending topics and align content with user interests

• Campaign & Event Execution

  Plan and execute online and offline campaigns (e.g., test drive events, meetups)

  Collaborate with marketing and after-sales teams to launch engagement initiatives

  Support offline activities such as vehicle showcases and community events

• Data & Insights

  Monitor community performance metrics (engagement, retention, growth)

  Analyze user behavior and optimize content and operations strategies

  Provide regular reports and actionable insights

Skills, Qualifications, and Experience Required:

• Bachelor’s degree or above

• 2+ years experience in community operations, social media, or content marketing

• Strong understanding of Italy digital platforms and user behavior (e.g., Instagram, TikTok, Facebook)

  Passion for automotive industry (EV knowledge is a plus)

• Excellent English communication and copywriting skills

• Strong sense of ownership and execution

• Strong understanding of the Italy market, including local user behavior, culture, and digital trends

• Proven experience in localized community operations and user engagement strategies

• Native-level or fluent Italian proficiency, with excellent copywriting and communication skills

We Offer:

• Competitive remuneration based on performance and experience.

• Opportunities for department and company-wide team building events.

If you align with our mission and have the skills we need, apply to be our Community Operation Specialist in Italy today. Join us in our journey towards a sustainable future!

Location: Milan, Italy
Type of Employment: Full-time