AFFLUENT Segment marketer
As the biggest mobile-led bank of the Netherlands, ING has the ambition to create a superior customer experience for all customers. One of the segments that is growing and always in motion is the mass affluent segment. At ING, we aspire to create an unparalleled customer experience for this segment. Therefore, we are in search of an accomplished segment marketer with profound knowledge in marketing propositions, along with substantial experience in implementing marketing strategies tailored to specific customer segments. We seek someone with a passion for continuous learning and growth, capable of assessing potentials, needs, and customer journeys, validating assumptions, and transforming customer insights into innovative opportunities and realize propositions.
Your team
You will work in the Tribe Daily Banking & Mobile-Led, one of the largest tribes within the domain of Private Individuals in The Netherlands. Being responsible for the daily banking needs of nearly 8 million customers, this Tribe is the beating heart of the bank.
You will work directly together with other marketeers in the Daily Banking & Mobile-Led Tribe. Furthermore, you will cooperate with different teams within and outside of the Tribe. For example, Savings, Investments and Acquisition.
How to succeed
As a mass affluent segment marketeer, you are not only a strategic thinker, but also a driver of execution. You know how to translate market and customer insights into innovative and distinctive propositions and how to market them. In this, you create continuous improvement cycles by experimenting, learning and adjusting by yourself.
Are you enthusiastic about analyzing, implementing, and measuring the impact of initiatives? Do you possess groundbreaking ideas for developing and optimizing our expat proposition for diverse target groups? Do you experience in segment marketing, proposition development, and implementation in a complex professional environment? And do you possess an entrepreneurial spirit to drive change? Then we want you on our team!
About you
You bring:
Rewards and benefits
We want to make sure that it’s possible for you to strike the right balance between your career and your private life. You can find out more about our employment conditions here
ING is a pioneer in digital banking and on the forefront as one of the most innovative banks in the world. As ING, we have a clear purpose that represents our conviction of people’s potential. We don’t judge, coach, or tell people how to live their lives. However big or small, modest or grand, we empower people and businesses to realise their vision for a better future. We made the promise to make banking frictionless, removing barriers to progress, and make people confident in their financial decisions. As a global bank we have a huge opportunity – and responsibility – to make an impact for the better. We can play a role by financing change, sharing knowledge, and innovating. Being sustainable is in all the choices we make—as a lender, as a partner and through the services we offer our customers
