Key Responsibilities:
Strategic Product Development and Portfolio Management
• Design and manage premium credit card products tailored to the needs of HNW segment.
• Align credit card strategies with the broader wealth management goals to enhance client engagement and retention.
• Develop a differentiated value proposition leveraging insights from the affluent and wealth management segments. Customer Acquisition, Engagement, and Retention
• Collaborate with the wealth management team to identify cross-selling opportunities for affluent credit card offerings.
• Drive targeted acquisition strategies through referrals, events, and customized campaigns.
• Ensure personalized experiences by integrating financial benefits, luxury rewards, and exclusive services.
Wealth Management Synergy
• Partner with wealth managers to understand client needs and deliver bespoke credit card solutions.
• Leverage existing wealth management client relationships to grow the affluent credit card portfolio.
• Provide training and tools to the wealth management team for seamless promotion of credit card offerings.
Partnerships and Vendor Collaboration
• Establish and manage partnerships with luxury brands, travel companies, concierge services, and other high-value vendors.
• Enhance the affluent credit card’s appeal by integrating unique benefits such as priority access, exclusive offers, and tailored experiences.
• Negotiate agreements that align with the lifestyle preferences of affluent customers. Customer Service Excellence
• Ensure premium servicing standards for affluent customers through collaboration with operations and customer service teams.
• Oversee the implementation of feature and services, including airport transfer, concierge, VIP support, and personalized offers.
• Monitor feedback to continuously improve the customer experience.
Performance and Analytics
• Analyze portfolio performance metrics such as customer acquisition, spends, retention, and profitability.
• Prepare detailed insights and recommendations for senior management to drive portfolio growth.
• Proactively identify risks and implement mitigation strategies.
Location:
Honhui A-13F
Job:
Product Management
Schedule:
Regular
Employee Status:
Full time
DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's "AA-" and "Aa1" credit ratings are among the highest in the world.
Recognised for its global leadership, DBS has been named “World’s Best Bank” by Global Finance, “World’s Best Bank” by Euromoney and “Global Bank of the Year” by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney and the world’s “Most Innovative in Digital Banking” by The Banker. In addition, DBS has been accorded the “Safest Bank in Asia“ award by Global Finance for 14 consecutive years from 2009 to 2022.
DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. DBS is committed to building lasting relationships with customers, as it banks the Asian way. Through the DBS Foundation, the bank creates impact beyond banking by supporting social enterprises: businesses with a double bottom-line of profit and social and/or environmental impact. DBS Foundation also gives back to society in various ways, including equipping communities with future-ready skills and building food resilience.
With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. For more information, please visit www.dbs.com
