About Sally Beauty Holdings, Inc.
At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon-quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.
About the Role
The Affiliate & Content Marketing Specialist supports the day-to-day execution of the brand’s affiliate and creator marketing programs. Reporting to the Manager of Holistic Search Strategy, this role is responsible for the operational tasks that bring affiliate strategy to life across TikTok Shop, MagicLinks, LTK, and traditional affiliate channels including loyalty programs, cashback publishers, and card-linked offers (CLO). This position exists to ensure flawless execution, accurate tracking, and timely reporting that enables the team to optimize performance and scale creator-driven revenue. This is a hybrid role reporting into the support center in Plano Texas.
Responsibilities
Affiliate Program Execution – TikTok Shop, MagicLinks & LTK
Day-to-day coordination of creator and content affiliate partnerships across TikTok Shop, MagicLinks, and LTK platforms. Pull and compile weekly performance reports, flag anomalies, and surface insights to manager. Process creator onboarding, link generation, and commission tracking. Maintain content calendar for creator deliverables and publish deadlines. Coordinate sample send-outs and product seeding logistics with internal teams.
Traditional Affiliate Program Support
Support execution of loyalty, cashback, and card-linked offer (CLO) programs. Liaise with affiliate network account teams (e.g., Commission Junction) to update promotions, manage publisher placements, and track payout accuracy. Maintain promotional calendar inputs for affiliate partners. Assist with briefing agency and publisher partners on campaign priorities and creative needs.
Reporting & Administrative Operations
Aggregate data from affiliate platforms and networks into weekly and monthly dashboards. Track invoicing and billing for affiliate vendors; route approvals through internal workflow tools (Workfront). Maintain organized documentation of contracts, rate cards, partner contacts, and creative assets. Coordinate creative asset requests and approvals across channels
Cross-Functional Collaboration & General Support
Serve as a coordination point between the affiliate team and PR/Influencer, eCommerce, and Creative teams. Assist with QA of landing pages, tracked links, and promotional offers for accuracy. Support manager with research, competitive benchmarking, and ad hoc projects as assigned.
Education and Experience
Technical Skills
Industry Knowledge
Basic understanding of loyalty and card-linked offer (CLO) programs preferred
Compentencies and Attributes
Detail-oriented and highly organized with strong follow-through on tasks and deadlines
Working conditions & physical requirements
Location: Hybrid | Monday, Tuesday, Wednesday at the Sally Beauty Support Center, Legacy West (Plano, TX); Remote Thursday and Friday
The typical working environment is in the support center office, and the work is sedentary. Typically, the associate may sit comfortably to do the job. However, some tasks and activities may be walking, standing, bending, carrying light items such as papers, files, books, and small parts, driving an automobile to a store location, etc. These activities are not frequent and do not require significant physical demands to perform the work.
While involving everyday risks or discomforts, the work environment is designed with standard safety precautions. These precautions, typical of offices, meeting and training rooms, retail stores, residences, or commercial vehicles, include using safe work practices with office equipment, avoiding trips and falls, observing fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated, ensuring the safety and comfort of our associates.
Benefits:
We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!
#LI-Hybrid
Sally Beauty Holdings, Inc. (“Sally”) through its affiliates is the world’s largest distributor of professional beauty supplies. Sally provides the channels that allow manufacturers of beauty supplies to reach customers, both professional and non-professional.
Sally Beauty Company, Inc. began as a one-store operation in New Orleans, Louisiana in 1964. The Company expanded slowly until the 1980s, when it began to grow rapidly through acquisition and new store openings. In 1982, Sally moved its corporate headquarters to Denton, Texas following the acquisition of a Denton-based chain.
In 1985, Sally acquired a major full-service (professional only) beauty supply distributor servicing the Midwestern United States. The growth of the full-service business led to the formation of the company now known as Beauty Systems Group LLC, focusing on distribution solely to the professional trade.
New store openings and acquisitions continue to guide Sally’s expansion. In 1987, Sally became an international company with the acquisition of an affiliate in the United Kingdom. Today, Sally and its affiliates operate over 4500 stores throughout the United States and the world. Our international operations now extend to the United Kingdom, continental Europe, Puerto Rico, Canada, Chile, Peru, Colombia, Mexico. Both Sally Beauty Supply and Beauty Systems Group have successful and growing online (e-commerce) businesses.
In 2006, Sally became a publicly held company with its shares traded on the New York Stock Exchange.
Sally and its affiliates have long been industry leaders. Expertise in professional product merchandising, distribution and education provides the basis for a commanding presence in the global market. This, combined with strong domestic growth and international development, positions the companies for anticipated continuing success in future years.
All subsidiaries and affiliates share Sally’s customer-driven operating philosophy and vision.
