Job Description

We are seeking an experienced AEM Business Practitioner to bridge business stakeholders and technical teams in delivering digital experience solutions using Adobe Experience Manager (AEM). The ideal candidate will have strong expertise in digital content management, business process analysis, customer experience optimization, and Adobe Experience Cloud capabilities.

The role will support regional and global teams across LATAM, ensuring business requirements are translated into scalable AEM solutions that drive customer engagement, operational efficiency, and measurable business outcomes.

• Successful delivery of AEM initiatives on schedule and within scope.
• Improved stakeholder satisfaction and business adoption.
• Increased content publishing efficiency.
• Enhanced digital customer experience and engagement metrics.
• Consistent governance and compliance across LATAM markets.

Business Analysis & Stakeholder Management

• Gather, analyze, and document business requirements for AEM-based initiatives.
• Facilitate workshops and requirement sessions with business stakeholders.
• Translate business needs into user stories, functional specifications, and acceptance criteria.
• Act as the primary liaison between business teams, product owners, and technical delivery teams.

AEM Program Support

• Support implementation and optimization of Adobe Experience Manager Sites and Assets.
• Define content models, workflows, governance processes, and publishing requirements.
• Ensure adherence to content management best practices and digital governance standards.
• Participate in solution design discussions and provide business process expertise.

Product Ownership & Delivery

• Prioritize and manage backlog items in collaboration with product managers.
• Support Agile ceremonies including sprint planning, demos, retrospectives, and backlog grooming.
• Conduct UAT planning and execution to validate business requirements.
• Track project milestones, dependencies, risks, and business outcomes.

Digital Experience Optimization

• Identify opportunities to improve customer journeys and content effectiveness.
• Collaborate with UX, Marketing, Content, and Analytics teams.
• Support personalization, localization, and content lifecycle strategies.
• Leverage performance metrics and analytics to recommend improvements.

Training & Change Management

• Develop end-user training materials and documentation.
• Support organizational adoption of AEM capabilities.
• Drive process standardization across regional business units.

Required

• Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or related field.
• 5+ years of experience in Digital Experience Platforms (DXP), CMS, or Martech environments.
• Hands-on experience with Adobe Experience Manager (AEM).
• Strong understanding of content management, web publishing, and digital marketing processes.
• Experience creating business requirements, user stories, and process documentation.
• Familiarity with Agile/Scrum methodologies.
• Excellent stakeholder management and communication skills.
• Fluent English and Spanish required; Portuguese is a strong plus.

Preferred

• Experience with Adobe Experience Cloud products such as:
• Adobe Analytics
• Adobe Target
• Adobe Campaign
• Adobe Journey Optimizer
• Adobe Assets
• Knowledge of SEO, digital analytics, and personalization strategies.
• Experience supporting global and multi-language websites.
• Adobe certifications are highly desirable.

Key Competencies

• Business Process Analysis
• Requirements Gathering
• Product Ownership
• Digital Transformation
• Customer Experience Management
• Stakeholder Engagement
• Agile Delivery
• Change Management
• Content Governance
• Strategic Thinking

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