Purpose of the role
To manage and develop existing and new products and/or services; and where applicable, ownership of related customer and colleague journeys, develops the product strategy, drive change through Barclays execution teams, make key decisions in the product lifecycle and own associated outcomes for customers, colleagues and the bank, achieved through appropriate service level agreements, regulatory compliance, risk management and controls.
Accountabilities
Assistant Vice President Expectations
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.
Join us as an Advocacy Creation CX Manager. In this high-impact role within our CX (Customer Experience) Delivery Team, you will define and own our customer advocacy strategy, shaping what advocacy means for our customers and how we build loyalty, deepen relationships, and improve customer experiences. Working closely with a range of stakeholders including Marketing, Digital, Operations, Segments and Propositions, you will embed the advocacy strategy across the business, ensuring customer advocacy is brought to life. Using customer insights and data from across the business you will identify opportunities, recommend actions, and drive measurable outcomes, with a particular focus on customer voice and Net Promoter Score (NPS) performance. This is a fantastic opportunity to take accountability for a key strategic agenda, influence business decisions, and showcase your ability to turn insight into action and results.
To be successful as an Advocacy Creation CX Manager, you must have the following essential skills:
Project Management – Proven ability to lead and deliver cross-functional projects to ensure successful implementation of the advocacy strategy.
Business Case Development & Return on Investment Assessment – Experience building robust business cases, evaluating return on investment, and presenting evidence-based recommendations to support decision-making.
Insight Analysis & Outcome Delivery – Excellent analytical skills with the ability to interpret customer, market, and business insights, identify opportunities, and translate findings into measurable business outcomes.
Stakeholder Management & Change Management – Demonstrated ability to influence and engage stakeholders at all levels, driving alignment, adoption, and successful delivery of strategic change.
Continuous Improvement Mindset – Ability to identify process improvement opportunities, implementing effective solutions, and enhancing customer and business performance.
Some other highly valued skills may include:
Agile & Scaled Agile Framework (SAFe) – Experience working within Agile and Scaled Agile environments.
You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job-specific technical skills.
This role will be based in London or Manchester.

Barclays is a British universal bank. Our vision is to be the UK-centred leader in global finance. We are a diversified bank with comprehensive UK consumer, corporate and wealth and private banking franchises, a leading investment bank and a strong, specialist US consumer bank. Through these five divisions, we are working together for a better financial future for our customers, clients and communities.
With over 325 years of history and expertise in banking, Barclays operates in over 40 countries and employs approximately 83,500 people. Barclays moves, lends, invests and protects money for customers and clients worldwide.
Barclays is a trading name of Barclays Bank PLC and its subsidiaries. Barclays Bank PLC is registered in England and is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England. Registered No. 1026167. Registered office: 1 Churchill Place, London E14 5HP.