Job Description

Advise TN is a college advising and capacity building program administered by the Tennessee Higher Education Commission in partnership with Austin Peay State University. The program aims to increase the number of Tennesseans accessing higher education by partnering with high schools to provide full-time professional college advising services.

The selected candidate must reside in, or within commuting distance, from Nashville, TN.

The role is a hybrid position.

Primary Duties and Responsibilities

Create and develop materials used by Advise TN both internally and externally to maintain brand

cohesiveness, ensure uniform messaging, and support consistent communication across the statewide

program.

• Design and produce branded materials, including physical materials, digital content, and

presentations. Ensure all materials follow established brand standards.

• Collaborate with advisors and leadership team to understand content needs and translate them

into clear, engaging resources.

• Update and refine existing materials to ensure accuracy, consistency, and relevance.
• Maintain organized library of materials for use across Advise TN.

Lead social media engagement across all institutional platforms to strengthen community connection,

enhance visibility, and drive meaningful audience interaction.

• Develop and execute a social media strategy aligned with organizational goals.
• Create, schedule, and publish engaging content across multiple platforms.
• Monitor analytics to ensure performance and adjust strategies accordingly.
• Collaborate with internal staff to highlight key initiatives, events, and achievements.

Assist in development and delivery of training and professional development for current staff to

ensure consistent growth, improved performance, and alignment with goals.

• Collaborate with director to design training materials, sessions, and resources.
• Support planning and logistics of training events and ongoing development programs.
• Support regional directors in localized training and development.
• Monitor engagement and participation to help evaluate effectiveness of trainings.

Maintain expertise in Tennessee’s college access landscape to ensure all organizational

communications, materials, and trainings remain accurate, current, and aligned with statewide

initiatives and policies.

• Monitor updates in federal and statewide college access policies.
• Engage with state and regional networks to stay informed of emerging trends and best

practices.

• Attend national conferences and professional gatherings to deepen knowledge.

Knowledge, Skills, and Abilities

• Excellent interpersonal and communication skills. Demonstrated ability to conduct effective

workshops and presentations.

Required Minimum Qualifications

• Bachelor’s Degree in communication, higher education, or relevant field; Master’s Degree

preferred.

• Technical proficiency in all required software and social media platforms, with the ability to

learn new tools quickly and apply them effectively.

• Strong knowledge of postsecondary education requirements, options, application procedures,

financial aid, and scholarship opportunities.

• Strong program management skills, including demonstrated record of developing processes and

completing tasks on time and with fidelity.

• Successfully pass Federal and State background screening.

Anticipated Salary Range and Benefits

The Assistant Director of Operations and Engagement will receive a salary of $80,000.

Successful candidates will also receive a competitive benefit package that includes health, dental, life

insurance, and paid vacation and holidays.

Advise TN positions are offered and sustained pending the availability of funding.

Austin Peay State University is a four-year public, doctoral-level university, with six colleges and four Chairs of Excellence. The University has an enrollment of over 11,000 students and is located in Clarksville, Tennessee, a community of an estimated 150,287 people located approximately 40 miles northwest of Nashville, TN.

Austin Peay State University is a proud supporter of hiring veterans. We hire veterans with equivalent experiences and pay grades from their military service, rather than requiring or preferring only college degrees. Please visit our website for more information on how veterans can qualify for additional employment opportunities at APSU: https://www.apsu.edu/human-resources/hiring-veterans/.

Austin Peay State University (APSU) prohibits discrimination in all employment, programs, and activities based on race, color, religion, national origin, sex (including pregnancy), disability, age, veteran status, genetic information, or any other legally protected status. For Title IX inquiries or complaints, contact: Chief of Institutional Culture & Title IX Coordinator, LaNeeça R. Williams at williamslr@apsu.edu | 931-221-7690, Browning Building, Room 140, Clarksville, TN 37044. For other non-discrimination concerns, contact: Director of Institutional Culture & Title VI & Title VII Coordinator, Dr. Jo Baldwin at baldwinjapsu.edu | 931-221-7178 or Associate Director of Accessibility Compliance & ADA/504 Coordinator, Jayme Glover at gloverj@apsu.edu | 931-221-7160. View APSU’s full nondiscrimination policy at Policy 6:001.