We're looking for a passionate and creative Advertising Specialist to support the Social Media function within our Marketing Team! Reporting to the Social Media Manager, you will be responsible to drive a relationship with our customers through social media, by showcasing relative and engaging content.
We're a fully in-office team, based at our Support Centre in Kuils River, Cape Town.
So, what will you do?
1. Engagement
Responsible for overseeing the various social media platforms, ensuring brand visibility, engagement and growth on each platform.
Responsible for maintaining strong relationships with on-line social communities.
Campaign management: ensure that all relevant marketing material and possible content are uploaded to the relevant social media platforms and taken down at the appropriate time.
Ensure the social media plan is accurately captured in the various promo grids.
Ensure social media content executes on the Customer, Commercial and broader business objectives captured in the promo grids.
Ensure social media content is in line with Ackermans' content plan.
2. Customer Insight
Brief customer insights team on advanced analytics needed to gain a deeper understanding of the Ackermans social media customer AND our general target market.
Use engagement posts to gain additional insight into the customer according to business objectives.
Document the Institutional knowledge that has been generated through existing interactions.
3. Best in class
Ensure the business is kept up to date with new trends, measurement, best practice, benchmarking and tools, and that these (where relevant) are included in the business plans.
Continuously improve the Ackermans Social Media Function by capturing and analysing appropriate social data/metrics, and then acting on the information.
What experience & qualifications do you need?
A minimum of 4 years' experience in social media / online editorial
Experience in working on Google Analytics
Experience within the retail environment is advantageous
National Diploma / Degree in Marketing Management or related field
The Ackermans story goes back as far as 1916, when Gus Ackerman opened the first store in Wynberg in Cape Town. His vision for the store was to create a place where customers could find great products at fantastic prices, which is exactly what Ackermans became. Ackermans was, subsequently, bought by the Pepkor Group in 1986.
Today, there are more than 850 Ackermans stores in 5 countries, making us a leading value fashion retailer for the whole family – continuously setting the standard for value and affordability. With a wide selection of fashion for ladies, kids, babies and men, as well as homeware, cellular and key financial products, we’ll keep bringing value to your life every day.
Our purpose at Ackermans is: Bringing Value to Life, and it lies at the heart of everything we do, whether it’s to the lives of our customers and employees, or to the wider community and value retailing as a whole.
The secret to our success is simple – people. Hiring people who love what they do, and giving them every opportunity to shine. In fact, at Ackermans we’re so committed to this philosophy that we’ve named our staff members Phadimas – which means ‘shine’ in Northern Sotho. Every day, each of our employees is encouraged to shine, reach for the stars and take each other, and the Ackermans brand, to new heights of achievement and success.
We firmly believe that the future of our company rests in the hands of the people we employ. As such, every new Ackermans Phadima is put through a rigorous selection process and chosen with the greatest of care. This process ensures that each new Phadima is a perfect fit for our company culture, and will thrive in our environment of encouragement, motivation and inspiration.
If you feel that this is an environment that you could succeed in, we’d love for you to join us. View our current vacancies, and we could soon be welcoming you on-board as our newest Ackermans Phadima!
