Ackermans

Advertising Specialist: Financial Services +More Rewards

Ackermans  •  Cape Town, ZA (Onsite)  •  6 hours ago
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Job Description

We are seeking a dynamic individual to execute the promotional calendar from end to end according to guidelines, timelines, specifications and within budget on all the relevant platforms.

So, what will you do?

  1. Advertising Operational Plan
  • Execution and coordination of the advertising operational plan set out on the Promo grid and Seasonal creative on all marketing platforms (ATL, BTL, Digital, PR & social, DM)
  1. Reporting and Administration - Collection, analysis and interpretation of:
  • Post-campaign analysis (PCAs)
  • Campaign administration and all relevant administration (RMS, Monday.com, filing artwork on MS share-point, media schedule approvals, presentations)
  • Budget management
  1. Marketing Strategy focused initiatives / Projects
  • Manage and drive competitions, engagement initiatives, activations and innovations
  1. Management
  • Expense Management
  • Stakeholder management
  • Manage/drive collaboration

EXPERIENCE & QUALIFICATIONS required:

  • A minimum of 3 year's relevant marketing experience gained in a marketing/ advertising/ agency environment.
  • Retail experience, ideally with exposure to financial services / VAS products
  • A Degree/National Diploma in marketing/advertising or an equivalent qualification

KNOWLEDGE required

  • Core marketing and advertising knowledge: Including marketing fundamentals, advertising principles, brand strategy and omnichannel marketing
  • Financial services & Product knowledge: Consumer credit basics, customer psychology in finance and regulatory awareness.
  • Digital advertising & Analytics which includes performance marketing, customer acquisition & conversion funnels and data analytics.
  • Creative & Content Knowledge: Trust-building communication, creative direction, copywriting & messaging, loyalty messaging plus cross-promotion communication.
  • Audience & Market understanding: Retail marketing, customer personas and CRM & personalisation.

SKILLS required:

  • Strategic and analytical
  • Financial marketing
  • Digital and advertising
  • Creative & Communication skills
  • Collaboration & Stakeholder management skills
  • Technical & Tool Proficiency: Monday.com, MS, RMS
  • Excellent interpersonal, people management, team management & leadership skills
  • The ability to work independently, as well as be a team player
  • Project management
  • Change management
  • Problem solving
Ackermans

About Ackermans

The Ackermans story goes back as far as 1916, when Gus Ackerman opened the first store in Wynberg in Cape Town. His vision for the store was to create a place where customers could find great products at fantastic prices, which is exactly what Ackermans became. Ackermans was, subsequently, bought by the Pepkor Group in 1986.

Today, there are more than 850 Ackermans stores in 5 countries, making us a leading value fashion retailer for the whole family – continuously setting the standard for value and affordability. With a wide selection of fashion for ladies, kids, babies and men, as well as homeware, cellular and key financial products, we’ll keep bringing value to your life every day.

Our purpose at Ackermans is: Bringing Value to Life, and it lies at the heart of everything we do, whether it’s to the lives of our customers and employees, or to the wider community and value retailing as a whole.

The secret to our success is simple – people. Hiring people who love what they do, and giving them every opportunity to shine. In fact, at Ackermans we’re so committed to this philosophy that we’ve named our staff members Phadimas – which means ‘shine’ in Northern Sotho. Every day, each of our employees is encouraged to shine, reach for the stars and take each other, and the Ackermans brand, to new heights of achievement and success.

We firmly believe that the future of our company rests in the hands of the people we employ. As such, every new Ackermans Phadima is put through a rigorous selection process and chosen with the greatest of care. This process ensures that each new Phadima is a perfect fit for our company culture, and will thrive in our environment of encouragement, motivation and inspiration.

If you feel that this is an environment that you could succeed in, we’d love for you to join us. View our current vacancies, and we could soon be welcoming you on-board as our newest Ackermans Phadima!

Industry
Retail & Ecommerce
Company Size
10,000+ employees
Headquarters
Kuils River, ZA
Year Founded
1916
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