We are running a paid study on modern advertising strategies and campaign management workflows. Our goal is to understand the core challenges that industry professionals face when planning and executing media buys. This research will help evaluate current trends in the digital marketing ecosystem.
You will complete a 15-minute remote survey directly from your desktop or mobile device. The questions will ask you to review various campaign scenarios and indicate the strategies you typically apply. You will also provide brief written context regarding your recent experiences with ad platforms. The entire flow is asynchronous and can be completed on your own schedule.
We welcome digital marketers, media buyers, ad operations specialists, and general advertising professionals. The ideal candidate has hands-on experience managing paid campaigns in a corporate or agency environment. You should be comfortable discussing your day-to-day workflow and strategic decision-making process.
Complete a 15-minute asynchronous survey on your advertising background.
Answer questions regarding your campaign planning and execution workflows.
Describe the primary challenges you encounter when managing media buys.
Provide written context on various industry strategies and scenarios.
Active professional in the advertising or digital marketing industry
Hands-on experience managing or overseeing ad campaigns
Comfortable providing written responses about your professional workflows
$40 one-time
Terac is building the world's largest pool of vetted human experts for AI. Researchers, AI labs, and product teams use Terac to recruit, screen, and pay study participants across industries, languages, and skill sets.
Learn more at terac.com or on YouTube at @jointerac
Terac is building the infrastructure layer that connects AI systems with on-demand human expertise.
We believe the future of work is shifting: instead of humans using AI to do most tasks, AI will increasingly do most work with the help of humans. In that world, companies won’t need traditional employees - but they will still need people. Terac powers that future by making high-quality human labor accessible through a single API.
Today, Terac operates as an expert network for frontier research. We handle sourcing, verification, screening, and payouts so partners can instantly access specialized talent for research, evaluation, and data generation. Our platform enables companies to tap into niche expertise on demand while focusing on building their core products.
Backed by $9M from Emergence, SignalFire, Audacious, and Z Fellows, we’re scaling from research tooling into a broader marketplace for the human data economy - building systems for expert matching, pricing, routing, and trust that will define how AI and humans collaborate at scale.
