Hearst

Advertising Data Analyst

Hearst  •  $75k - $95k/yr  •  New York City, NY (Onsite)  •  7 days ago
Apply
AI can make mistakes so check important info. Chat history is never stored.
58
AI Success™

Job Description

Hearst Television is seeking a Advertising Data Analyst. The Advertising Data Analyst will support all measurement, reporting, and analytics functions tied to Hearst Television’s digital advertising campaigns. This role is responsible for producing dashboards, translating performance data into actionable insights, and supporting the strategic execution of the advertising roadmap. Reporting directly to the Vice President, Advanced Advertising, this person will assist in attribution, data integration, client insights, and internal platform performance delivery.

This role requires in-office presence. Candidates may be considered for this role at any Hearst Television location.

Responsibilities

  • Develop regular performance dashboards and campaign reports using Power BI
  • Support attribution and performance analysis across digital advertising channels
  • Deliver insights that inform sales, product, and platform performance
  • Assist in the management of data pipelines across CRM, OMS, and DSPs
  • Execute insights-driven action plans under direction of VP, Advanced Advertising
  • Ensure reporting accuracy, consistency, and timely delivery to internal stakeholders
  • Support activation of AI-driven optimization and campaign pacing strategies
  • Monitor and document KPI trends across active campaigns and platform usage

Qualifications

  • Bachelor’s degree in Business, Marketing Analytics, Statistics, or related field
  • 2+ years in digital marketing, advertising operations, or campaign analytics
  • Experience with Power BI, Excel, and basic data visualization tools
  • Familiarity with advertising KPIs such as CTR, ROAS, CPV, and conversion tracking
  • Strong communication and organizational skills
  • Proactive problem-solver and collaborator across teams

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family's needs

The estimated based salary range for this role is between $75,000 and $95,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.


Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

Hearst

About Hearst

As one of the nation’s largest global, diversified information, services and media companies, Hearst has been leading with purpose and integrity and innovating for more than a century. With a mission to inform audiences and improve lives, the company’s portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing the maintenance of jets and helicopters; 35 television stations; 24 daily and 52 weekly newspapers; more than 200 magazine editions around the world and ownership in cable television networks A&E, HISTORY, Lifetime and ESPN.

Leading with purpose, Hearst is always moving forward. With a commitment to the highest quality in our products and services, we’re investing in healthcare solutions to help improve patient outcomes and technology that curbs emissions. Our brands are providing vital analysis, data and software to the global financial services industry; delivering important service and investigative journalism; and inspiring audiences with sports and entertainment programming. And we are dedicated to serving the communities it operates in, both civically and philanthropically.

Industry
Media & Publishing
Company Size
5,001-10,000 employees
Headquarters
New York, NY
Year Founded
Unknown
Social Media