Job Description

Job Profile: ELT Sales Specialist ( Cali, Colombia )

The ELT Sales Specialist will be responsible for driving business growth, expanding market share, and achieving annual sales objectives within the Institutional ELT market in Colombia. Based in Cali, this role primarily focuses on the K-12 segment while actively identifying and capitalizing on new commercial opportunities within the Adult segment, including universities and private language institutions (PLIs).

The ideal candidate is a data-driven commercial professional who will manage the daily sales pipeline through Salesforce, foster deep relationships with strategic partners and distributors, and deliver tailored educational solutions to institutional clients.

Key Responsibilities

1. Commercial & Pipeline Management

• Achieve Annual Sales Targets: Own and exceed the assigned annual revenue and market share goals for the designated institutional territory.
• Salesforce Optimization: Maintain rigorous daily usage of Salesforce to manage the sales pipeline, track interactions, update account statuses, forecast accurately, and log commercial opportunities.
• Market Exploration: Retain and grow the core K-12 institutional portfolio while proactively mapping, prospecting, and closing new accounts in the Higher Education (Universities) and Private Language Institute segments.

2. Relationship & Channel Management

• Distributor Engagement: Work hand-in-hand with commercial distributors to ensure product availability, coordinate joint market visits, and align commercial strategies for smooth fulfillment.
• Strategic Partnerships: Cultivate long-term, high-level relationships with school directors, academic coordinators, and institutional decision-makers to position our ELT ecosystem as the preferred choice.
• Cross-Functional Collaboration: Align with marketing and academic support teams to coordinate product presentations, webinars, and promotional events that drive adoption.

Candidate Profile & Requirements

Experience & Education

• Professional Background: Bachelor’s degree in Business Administration, Marketing, International Business, Modern Languages, or a related field.
• Sales Track Record: 3+ years of proven success in B2B or institutional sales, managing complex negotiation cycles and hitting commercial quotas.
• Industry Experience: Experience within the educational or publishing industry is highly desirable but not mandatory. Experience selling premium services, technology solutions, or corporate training is a strong plus.

Technical & Core Skills

• CRM Proficiency: Hands-on, daily experience working with Salesforce (or a similar robust CRM system) is required for pipeline hygiene and data management.
• Strategic Negotiation: Ability to pitch complex value propositions (print + digital ecosystems) to both academic and financial decision-makers.
• Language: Fluency or high proficiency in English is highly advantageous given the nature of the ELT portfolio.
• Mobility: Based in Bogotá with the availability to travel locally and regionally as required by market demands.

Key Competencies

• Results-Oriented: Driven by targets, metrics, and consistent commercial growth.
• Autonomy & Discipline: High capacity for self-management, territory planning, and structured daily scheduling.
• Relationship Builder: Excellent communication skills with an innate ability to establish trust with institutional authorities and external channel partners.