Job Description

The future of gaming in Finland is changing – and we’re recruiting. In 2027, the Finnish license market will open, bringing a new era for iGaming. At Veikkaus, we’re preparing for this transformation - and we’re looking for passionate professionals to join us on this exciting journey.

Are you passionate about data and analytics, with a genuine drive to learn, grow, and make an impact? If you’re hungry for success and ready to help shape the future of responsible, competitive money gaming, this is your moment.

We’re strengthening our Business Analytics teams with an Advanced Analytics Specialist.

Skilled, curious, and passionate people play key roles in developing Veikkaus towards becoming the most data-driven gaming company in the world. Our goal is to deliver value towards businesses, stakeholders, and customers with data, analytics, and AI.

Key Responsibilities in this role include:
(the exact role will be tailored based on your skills, experience, and interests)

• Active collaboration with business stakeholders
  • Act as a bridge between business, data and analytics by aligning goals, definitions, and data usage across the organization.
  • Turn analytics opportunities and analysis into practical recommendations together with experts and decision-makers and prioritize use cases based on business impact.
• Acting as a subject matter expert within the team by supporting colleagues
  • Act as an expert for advanced analytics methodologies, tools, and best practices for other team members and business stakeholders.
  • Support the team’s competence development in areas such as optimization, data science, AI tools, and modern analytics practices.
• Handling the end-to-end process of translating business requirements into data-driven solutions.
  • Drive analytics work from business problems/need to methodology selection, modelling, analysis, conclusions, and usage support.
  • Take ownership of your contributions while collaborating closely with colleagues, stakeholders, and subject-matter experts.
  • Ensure traceability and quality by documenting assumptions, decisions, and results, and by monitoring performance after implementation.
• Building and developing advanced analytics solutions
  • Build and apply analytical models, such as simulations, forecasting, statistical and optimization models, as well machine learning methods depending on solution needed to support data-driven decision making.
  • Improve and automate existing models and pipelines by leveraging new data sources, methods, and technologies to increase business value.

To succeed in this role, we expect you to have:

• You have a university degree, preferably M.Sc. or Ph.D., in mathematics, economics, computer science, engineering, operations research, statistics, or a related field
• Proven experience analyzing and generating insights on user behavior and customer journeys across digital channels to identify trends in customer base.
• Proven experience on analytical models, such as simulations, forecasting, statistical and optimization models, as well machine learning methods.
• Strong stakeholder collaboration and ability to clearly communicate data-driven insights and lead discussions with stakeholders.
• Commercial mindset with a focus on actionable insights and continuous improvement.
• Proactive, self-driven approach to creating and presenting insights and recommendations to business stakeholders.
• Fluent in written and spoken English.

Considered as an advantage:

• Experience in gambling and money gaming as a business, as well as B2C customer & product analytics.
• Advanced knowledge of (digital) analytics and data tools such as BigQuery, Power BI, GA4 and Python. Experience with data modelling and building datasets or data marts.
• Knowledge and experience from A/B testing.
• Practical experience of using generative AI or large language models in analytics, perhaps even experience on developing AI-assisted tools, agent workflows, or automated solutions.

We offer:

• A workplace where the game evolves – and so do you You’ll face meaningful challenges and gain new skills while contributing to shared success – in Finland and beyond. We value curiosity and create the possibilities for it to thrive.
• Inspiring and supportive teammates you can rely on. The best ideas and world-class entertainment are built together – and Veikkaus thrives because of its people.
• Balanced and inspiring work life. At Veikkaus, we believe a good job adds something to life.
• Excellent employee benefits. You can read more about us and our benefits from here

We genuinely aim to be a responsible employer, offering engaging tasks and a healthy work–life balance. It is important to us that everyone can come to work as their authentic selves. We value diverse backgrounds, skills, and perspectives, and believe that success comes from working in diverse teams. We encourage individuals from various backgrounds to apply for our jobs.

This is a permanent, full-time position in our Operational Analytics & Insight unit and the position is located in our headquarters (Helsinki, Finland) and we work in hybrid model 3 days in a week on-site.

Interested? Awesome! Please send your application with CV and salary request no later than 09.08.2026. We are excited to hear from you! The position will be filled as soon as the suitable candidate is found.

If you have any questions about the position, feel free to reach out to Tapio Jokinen, Head of Analytics, at firstname.lastname(at)veikkaus.fi.

A drug test under Section 7 of the Act on the Protection of Privacy in Working Life (759/2004) will be conducted on the selected candidate.

Veikkaus on jokaisen suomalaisten oma peliyhtiö, joka kehittää vastuullista ja viihdyttävää rahapelaamistaTarjoamme merkityksellisiä tehtäviä, kasvun mahdollisuuksia ja työyhteisön, jossa välittäminen, yhdessä tekeminen ja rohkeus näkyvät arjessa. Haluamme, että jokainen voi kehittyä, onnistua ja olla oma itsensä – samalla kun rakennamme menestystä yhdessä.

Paremman pelin puolesta – ja työelämän.