Betway Global

AdTech Specialist

Betway Global  •  Johannesburg, ZA (Onsite)  •  6 hours ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

What you’ll do

You’ll take ownership of work that gives us our competitive edge, including:

  • Implement and manage technical integrations across marketing platforms, including Google Tag Manager (GTM), postbacks, and server-to-server tracking setups
  • Configure and maintain accurate tracking and attribution systems across web and mobile environments
  • Integrate and optimise campaigns across platforms such as Google Ads, Meta, TikTok, Apple Search Ads, Moloco, Liftoff, Kayzen, and other in-app networks
  • Work with native platforms (Taboola, Outbrain) to ensure effective tracking and performance optimisation
  • Collaborate with analytics and development teams to ensure data accuracy and system reliability
  • Monitor and analyse campaign performance, identifying opportunities to improve conversion rates, ROAS, and CPC
  • Conduct A/B testing and experimentation to continuously improve marketing performance
  • Support onboarding and implementation of new tools, tracking technologies, and partners
  • Provide technical expertise and guidance to internal stakeholders and marketing teams
  • Ensure full funnel tracking visibility, enabling detailed reporting on user journeys and campaign effectiveness

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring

You’re someone who brings:

  • Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
  • A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
  • Strong organisational skills and the ability to manage multiple projects without dropping the ball
  • Exceptional attention to detail and a commitment to high‑quality work
  • Adaptability – you stay sharp, productive and positive in fast‑moving environments
  • You’re someone who brings:
  • Strong technical experience in digital marketing implementations, including tracking, tagging, and integrations
  • Hands-on experience with GTM, postbacks, and server-to-server setups
  • Proven experience across major marketing platforms including Google, Meta, and mobile attribution ecosystems
  • Exposure to in-app platforms (Moloco, Apple Search Ads, Kayzen, Liftoff) and native advertising platforms (Taboola, Outbrain)
  • Solid understanding of attribution models, user journeys, and performance marketing metrics
  • Analytical mindset with the ability to translate data into actionable insights
  • Strong collaboration skills, working effectively with cross-functional teams (marketing, product, engineering)
  • Ability to manage multiple projects in a fast-paced, performance-driven environment

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

  • In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
  • Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
  • Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
  • Experience in developing and executing customer retention strategies
  • It would be great if you also have:
  • Experience in the online gaming, betting, or high-performance marketing environments
  • Knowledge of mobile measurement partners (MMPs) and attribution tools
  • Basic knowledge of HTML, JavaScript, and tracking scripts
  • Experience with experimentation frameworks and CRO
  • Familiarity with data visualisation and reporting tools


*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.

*Shortlisted candidates may need to complete an assessment.

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.


Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!

Betway Global

About Betway Global

Founded in 2006, Betway Group is a proud member of Super Group, who are listed on the New York Stock Exchange (ticker: SGHC).

We are a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting.

By developing and utilising the very latest technologies, we have remained at the forefront of the online gaming industry, providing innovative and interactive gaming experiences in a fair, safe and responsible environment. 

Driven by our shared vision to become the global leader in the online sports betting and casino industry, our people are forward-thinking, team-players who thrive on a collective diversity of skills and backgrounds.

We provide our teams with the tools to create market-leading, cutting-edge interactive gaming experiences, from pre-game and live sports betting, to esports and casino. 

We bring our people closer to the action – putting them at the heart, making them feel part of it. 

We live and breathe our values – these values define how we conduct ourselves in everything we do  shaping how we interact with each other, our customers and our business partners. 

If you can imagine yourself in an environment which thrives off collaboration, and where everything is possible, then Betway could be the place for you.

So, why not check out our vacancies. 

Industry
Arts & Entertainment
Company Size
501-1,000 employees
Headquarters
Gzira, MT
Year Founded
Unknown
Social Media