EXL

Adobe Analytics Tagging Expert

EXL  •  Gurugram, IN (Onsite)  •  13 days ago
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Job Description

The role will work closely with marketing, product, and engineering teams to ensure accurate measurement frameworks, robust data collection, and actionable insights for decision making.

Key Responsibilities

  • Design and implement Adobe Analytics tracking frameworks aligned with business KPIs and measurement strategies.
  • Implement and manage tags using Adobe Launch / Adobe Data Collection
  • Understanding of Adobe Web SDK and event-based tracking.
  • Define and maintain data layer architecture and tagging specifications
  • Work with developers to ensure correct JavaScript-based tracking implementation
  • Validate and troubleshoot tracking using debugging tools such as Adobe Experience Platform Debugger, browser dev tools, and network inspection
  • Ensure accurate event, eVar, prop, and conversion tracking across digital properties.
  • Build dashboards, reports, and Workspace projects to provide actionable insights.
  • Conduct data validation, QA, and governance for analytics implementations.
  • Collaborate with stakeholders to define measurement strategies, attribution models, and KPIs
  • Analyze user behavior and campaign performance to support data-driven decision making
  • Maintain documentation for tracking plans, implementation guides, and tagging architecture

Skills Required

Core Skills

  • Strong hands-on experience with Adobe Analytics
  • Experience with Adobe Launch / Adobe Data Collection
  • Understanding of Adobe Web SDK, Customer Journey Analytics (CJA)
  • Strong understanding of tagging frameworks and data layer design
  • Experience with JavaScript for analytics implementations
  • Hands-on experience building Adobe Workspace reports and dashboards
  • Strong knowledge of digital analytics concepts, attribution, and measurement frameworks

Technical Skills

  • Strong experience on JavaScript
  • Experience with browser developer tools and debugging utilities
  • Knowledge of REST APIs and event-based tracking models
  • Familiarity with data governance and tracking documentation
  • Good to Have Adobe Analytics Certification

Preferred Qualifications

  • 2.5 – 5 years of experience in Digital Analytics or Martech implementations
  • Strong analytical thinking and problem-solving skills
  • Ability to translate business requirements into technical measurement solutions
  • Experience working in cross-functional teams (Marketing, Product, Engineering)
EXL

About EXL

Choosing a digital partner is about more than capabilities — it’s about collaboration and character.

Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments.

At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations.

Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale.

Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact.

We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition.

At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward.

For more information, visit www.exlservice.com.

Industry
Consulting & Advisory
Company Size
10,000+ employees
Headquarters
New York, NY
Year Founded
Unknown
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