Adobe Analytics

Experience: 6–10 years

Responsibilities:

• Lead end-to-end implementation of Adobe Analytics for web and mobile platforms using AppMeasurement and Web SDK.
• Design and manage data layers, adobe client data layer, events, eVars, props, classifications, global report suite and processing rules.
• Collaborate with marketing, product, and engineering teams to understand measurement requirements and translate them into tracking solutions.
• Perform data validation, troubleshooting, and quality assurance using browser developer tools and should have knowledge on administration, third party integrations, Marketing pixels, configuration, optimization on variables
• Develop dashboards, reports, and calculated metrics to support business decision-making.
• Ensure adherence to analytics governance and best practices.

Skills:

• Strong hands-on experience with Adobe Analytics and Adobe Experience Platform Data collection (Adobe Launch) + Adobe Target
• Proficiency in JavaScript, jQuery and digital analytics concepts.
• Experience integrating Adobe Analytics with other Experience Cloud solutions.
• Good understanding of data quality, reporting, and insights.
• Certification is must