Job Description

Position Information

Functional Title Admissions Counselor Position Type Administrative/Professional Appointment Type Regular FTE %

100%

Work Schedule (if atypical)

• 9am to 6pm Monday – Friday mid-August through mid-May
• 8am to 5pm Monday -Friday during summer.
• This is an onsite position.

University Overview

Embark on an exciting journey with the University of La Verne, where your career aspirations come to life in a vibrant and welcoming environment. Established in 1891, our diverse and inclusive community is more than just a university—it’s a home for passionate individuals like you.

At the University of La Verne, we embody four core values that set us apart—Ethical Reasoning, Diversity and Inclusivity, Lifelong Learning, and Civic and Community Engagement. If you’re fueled by these principles and are eager to make a meaningful impact, your journey begins here.

With a rich history spanning 132 years, the University of La Verne boasts a global Leo Family of 89,000+ accomplished alumni. As the #1 private university in California for social mobility according to U.S. News and World Report 2024, and recently recognized as the 33rd Best U.S. College by the Wall Street Journal 2024, we take pride in our commitment to excellence in education.

Join us in shaping the future, where your passion meets purpose. Come be part of something extraordinary and apply today!

Diversity Statement

The University supports a diverse and inclusive environment where students recognize and benefit from the life experiences and viewpoints of other students, faculty, and staff. Diversity is an active and intentional practice that supports difference and multiplicity to expand knowledge, educate capable citizens, develop the whole person, and serve our local and global communities. Promoting and sustaining diversity is a commitment to educational quality and the creation of positive, respectful learning communities.

Job Description Summary

The Graduate Admission Counselor is responsible for new student recruitment and admission goals for students to the University of La Verne. This position reports directly to the Director of Graduate Admission and works collaboratively with all campus staff and faculty to achieve enrollment goals; this position is expected to closely coordinate activities with Enrollment Management especially on recruiting strategies, processes, and metrics for success.

Minimum Qualifications

• Strong customer service skills.
• Understanding of admission process and best practices.
• Excellent verbal and written communication.
• Commitment to diversity and inclusivity.
• Ability to travel to recruitment events.

Preferred Qualifications

• Experience working at a Higher Education institution.

Benefits Summary

Applicants, please note that actual compensation is determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location, among others. The offered wage or salary is only one aspect of an employee’s total compensation

Benefits include a comprehensive health and wellness plan, tuition remission program for employee, spouse, and dependent children, a generous contribution to the University’s 403B retirement plan, and a generous time off plan.

Employment is contingent upon successful completion and clearance of a background check and employment verification.

Location La Verne Main Campus Number of Vacancies Physical Demands Summary

The physical demands include the ability to sit, stand, walk, bend, and lift up to 30 pounds occasionally. Clear verbal and written communication is essential, as the position involves frequent interaction with colleagues, clients, or external partners.

The noise level is generally low to moderate. The position may occasionally involve meeting deadlines or managing multiple priorities, which can require sustained focus and mental stamina.

Do the essential functions of this job require lifting? Yes If yes, list maximum weight and duration 20lbs in short distances to set up events. Describe work environment This position is based in a standard office environment and primarily involves sedentary work. Employees are expected to spend extended periods of time working at a desk, using a computer, and engaging in routine office tasks such as emailing, attending m

Duties

Specific Duties

Recruit new students:

Generate new leads for designated programs, populations and locations for the University of LaVerne by conducting the following:

• Conduct on-site information sessions at educational institutions, community colleges, community based organizations, businesses and other appropriate sites.
• Build and maintain partner relationships with community colleges, educational institutions, stakeholders and community-based organizations, businesses, and other appropriate sites.
• Represent the University at events on and off campus, conferences, fairs, networking mixers, and other appropriate events to generate leads resulting in applications and enrolled students.
• Participate and lead on-campus and virtual information sessions, during the work day, evenings and weekends as designated by Enrollment Management.
• Establish relationships with prospective students and stakeholders by providing accurate admission, program and campus information.
• Plan and participate in admitted student events and other yield opportunities during the day, in the evening, and on weekends where appropriate.
• Counsel students on appropriate steps between admission and enrollment. Must have a good understanding of degree curriculum, learning outcomes and expectations, including basic knowledge of financial aid, and other onboarding processes.

Percentage Of Time 50% Specific Duties

Manage Leads:

Track & follow-up with all leads in the form of RFIs, RSVPs, walk-ins or referrals through personal contact and CRM system. Work to convert prospective students to applicants with complete files and ultimately enrolled students. Respond to the leads:

• Contact new leads within 24 hours, to include RFI, applicants, walk-ins, and other populations as designated by supervisor. Work closely with prospective students and applicants through the admissions process via telephone, email, virtual, and personal contact throughout the course of the admission cycle.
• Monitor inquiries, application counts, admission status and registration of all prospective and incoming students.
• Follow up with all incomplete applications from previous terms in a timely manner to encourage completion of application for a future term.
• Counsel individuals and families as appropriate, in an appointment setting about the university.
• Gain proficient use of CRM and other recruitment tools and systems.
• Perform data searches about individual applicants and use queries so that data driven decisions can be made about recruitment practices. Develop and monitor statistical reports to enhance recruitment strategies, yield management, forecasting, and operational efficiency.
• Respond to all emails and phone calls within a business day, keeping consistent communication with supervisor when response time increases beyond the expectation.

Percentage Of Time 20% Specific Duties

Teamwork/Collaboration:

Work collaboratively with campus team to meet enrollment goals for the University of La Verne.

• Work with the appropriate enrollment and academic program leadership in coordinating new student onboarding activities, in conjunction with campus advisors, to ensure proper academic advising and onboarding.
• Work collaboratively with fellow teammates to support the needs of the unit and meet and exceed enrollment goals.
• Work with apricate stakeholders (including academic leadership and partners) and Admission Operations to coordinate and monitor the workflow for timely and accurate processing of admission applications through matriculation.
• Stay educated on admission trends and best practices and contribute to the team by suggesting new ideas for marketing, programs or other relevant activities. Work with Enrollment Management Leadership to identify marketing opportunities.
• Submit deliverables to enrollment leadership by stated deadlines.
• Work in partnership with recruitment communication and marketing plans and strategies.

Percentage Of Time 10% Specific Duties

• Achieve a high level of proficiency in products relevant to recruitment including Microsoft power point, Microsoft word, WebEx and Slate.

Percentage Of Time 10% Specific Duties

• All other duties as assigned by Enrollment Management Leadership.

Percentage Of Time 5% Specific Duties

• Be a culturally competent employee who attends/completes mandatory diversity and inclusivity trainings as provided by the university.

Percentage Of Time 5%

Salary Range

Minimum: $70,304 Maximum: 00

Posting Detail Information

Posting Number 2024-251198SA Special Instructions to Applicants

The University of La Verne is unable to provide sponsorship for work visas at this time. Applicants must be authorized to work in the United States without the need for visa sponsorship now or in the future.

Open Date 07/20/2026 Close Date Open Until Filled No